| Related sites for http://www.crm2day.com/library/ar/ |
| Information_Systems_Foundations by Jessup and Valacich. | | Information_Tools_for_Exploring_Personal_Morality Web-based tools to help people better understand themselves and their values. | | The_InterNeg__Article_and_Reports This section contains discussion papers, research reports and research articles on negotiation, negotiation analysis and support and related areas. | | IS/IT_Academic_Research_Centers to provide information of common interest to researchers around the world. | | ISWorld_--_Survey_Instruments_in_Information_Systems to provide researchers with actual survey instruments used in IS -- either in full text or via links to the appropriate citations. | | ISWorld_Net Provides information management scholars and practitioners with a single entry point to resources related to information systems technology. | | Journals shown in alphabetical sequence. | | Michael\'s_Reference Selected Computing, Networking and Telecommunications Resources by Michael C. Bray. | | MIS_group,_University_of_York,_UK Contains refereed publications that are examples of research undertaken in the MIS group at York; or refereed as part of a book, journal or conference. | | MIS_sites Sites to search for articles and papers, and specialist sites from the MIS course at the University of York. | | NewEconomyIndex examines what's actually new about the so-called "New Economy" and offers policy makers a framework for economic development strategies aimed at promoting f | | Popkin_Software_Zachman_Frameworks Popkin Software's Zackman Frameworks Federal Systems Division is dedicated to promoting enterprise modeling and architecture. | | Research_and_Scholarship intended to provide professors and students of information systems with a useful starting point for accessing WWW-based material related to research and scholarship in the field of information s | | Strategic_MIS_readings A readings list for an MBA MIS course and an undergraduate Strategic MIS course. | | Teaching_and_Learning provides an entry point for all material related to teaching and pedagogy, learning support systems and curriculum in the field of information systems. Division Editor: Simha R. Magal. | | Virtual_Organizations__simply_business_as_usual? Examines contrasting views of what Virtual Organizations are, their supposed benefits and how they might be classified and differentiated. | | Visionary_Marketing_com Provides advice on strategies to understand buying behavior. | | Working_Papers Links to pages where Working Papers in Information Systems may be found. Editor: Robert Davison. | | The_Zachman_Institute_for_Framework_Advancement a network of information professionals who understand the critical role of enterprise architecture in the ability of the enterprise to successfully participate in the global economy of the 21st | | American_Management_and_Business_Administration_Institute A free online certificate course in business management and administration. | | Athabasca_University MBA in Information Technology. All of the courses may be completed online. | | Breyer_State_University Offers online bachelor degrees in management, finance, marketing, accounting and banking. | | Brighton_International_Business_School UK based distance learning school offering UK and USA accredited courses and qualifications suitable for every sector of business | | Business_On-Line Resources and updates for teachers and students using business textbooks authored by Enda Connolly, including Business On-Line and Switching on to Business. | | BusinessTeacher_co_uk Educational web site developed specifically for those studying business studies at A level. | | Cypress_Media_Group Offering short, concise online tutorials on Business Skills, Human Resources, Planning and Organization, Problem Solving Skills, Small Business Skills, and other related topics. | | Free_web_based_management_training_and_career_development_tools Free management training and career development tools,self assessment tests, articles and case histories as well as free expert advice. | | International_Business_by_E-learning Homepage for the Postgraduate Diploma and Master of Science programme in International Business by E-learning. | | International_Import_Export_Institute Accredited online college specializing in international trade topics and degrees such as Bachelor of Science in International Trade Management. | | IWUonline_Bachelor_of_Science_in_Business_Information_Systems Earn a bachelor of science in business information systems degree online from this accredited distance learning university. | | IWUonline__Bachelor_of_Science_in_Management Take online courses toward a distance learning bachelor of science in management degree from this accredited online university. | | Kaplan_College Degree programs and online courses in information technology. | | KnowledgeCheck__Identify_your_organisation\'s_knowledge_potential A "tried and tested" method of determining those particular measures that will best serve to strengthen knowledge productivity in your organisation. 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Submit a document Experts Corner  How can targeted loyalty programs help you ride out a slowing economy?
Andy Wood, MD, GI InsightRead more... Highlights  Digital Inserts for Online TranspromoThe employment of transactional documents such as bills and statements as an advertising medium is already a tentative reality. Such advertising – christened with the recently coined jargon word of ‘transpromo’ – is yet quite rare in the UK, with major brands proving slow to capitalise on the digital print technology that enable them to utilise this white space opportunity.by Damian Coverdale, Media Sales Director Read more...
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What CRM solution is right for your business?
1. What are you looking for in a CRM solution? (Check all that apply)
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How can targeted loyalty programs help you ride out a slowing economy?
Author: By Andy Wood, MD
Company: GI Insight
Doc Type: Article
Abstract: When the credit crisis hit during the back end of 2007, it generated much talk on its likely impact on retail sales. Now we have passed the one-year anniversary of the financial markets crisis, and parts of the retail sector are, indeed, seeing a negative impact.
Many have questioned the effectiveness of loyalty schemes. And if we were to pay heed to many of the commentators on the issue, the lasting impression would be of a technique in decline. If loyalty cards are never taken out at the till to gain rewards of some description–or the card owner never receives targeted and personalised offers from the card issuer–then the process is, indeed, a waste of time. On the other hand, how many brands or retailers does each person use? It does not take long for each customer to accrue a dozen favored suppliers. If they are all applying their loyalty activity, initiatives and schemes correctly, then all those cards could be providing a very important benefit for customer and supplier, alike.
It is now accepted that loyalty schemes are more about: identifying who the customer is; understanding customers’ tastes and preferences; understanding who is valuable and how that value is changing (positively and negatively); and providing customers with obvious value and relevance that incentivises them to stay with, and spend more with, you. I should point out, however, that snapshots of customer value are useless in building effective and appropriate customer development strategies. It is essential to look at how value changes over time.
Decline in spend
In one recent instance, a client of ours, a retailer, found that one high-spending, high-loyal customer segment had been gradually spending less over the previous six consecutive months. The retailer wanted to get the customers back to spending at their previous level. Our client put in place a targeted and time-limited double-point earning offer, focusing on products customers in the segment had previously purchased. This was not just a blanket offer across the segment. Our analysis had shown that different subsegments of the customer group regularly purchased a number of lower-value, consumable products. For each subsegment, therefore, the retailer offered triple points on purchases of a couple of the lower-value products. In this way, executives hoped to further incentivise the take up of the offer.
To get additional value from the loyalty strategy, the retailer also created a special discount package, which incentivised these customers over and above their previous normal spending point. Actual discount was offered on a range of higher-value products, selected on the basis of their previous purchases in the last two years. In other words, they tailored incentives not to their common group characteristics but to their individual purchasing history.
The result was dramatic. More than half of the group recovered spending levels by the end of the two-month campaign. Of that half, one third exceeded previous spending, to the extent that the retailer met its revenue recovery targets without denting profit margins. Our client also set longer-term campaigns in place with the aim keeping the high spenders at their new levels, while bringing the remainder of the group back to former monthly purchase value within 12 months.
The strategy covered the whole customer base, with the idea of preventing decline before it happened. Doing so meant obtaining basic transactional and campaign data, such as acquisition cost per customer segment, marketing communications cost per customer segment, customer service/marketing administration/overhead costs per customer segment, credit scoring, the time since the customer’s initial purchase.
With such information we identified which customers were important to defend, which the retailer should try to grow and which were not as important.
Loyalty activity is growing because it is such a fundamental tool in database marketing. However, the temptation to overcomplicate the issue has led to the disillusion of bewilderment. This should not put retailers off the idea that they can use their loyalty infrastructures to defend, and even grow, customer revenue, as the credit crunch bites deeper.
Successful loyalty methods must be simple. They must be applicable in the real world. They must help deliver productive incentive strategies. And they must obviously help the whole database marketing process deliver a better return on investment.
Give Content a Chance: Why Smart Content is Smart Marketing
Author: By Joe Stanhope,Vice President, Platform Strategy
Company: Alterian
Doc Type: Article
Abstract: Have you seen the television show Mad Men on the AMC network? It is a television drama set in the early 1960’s, and the primary characters are Madison Avenue advertising executives at the fictional, and archetypical, firm Sterling Cooper. It’s fine entertainment, and as a marketer you owe it to yourself to check it out and enjoy a glimpse of the primordial days of marketing.
Digital Inserts for Online Transpromo
Author: By Damian Coverdale, Media Sales Director
Company: Response One Group
Doc Type: Article
Abstract: The employment of transactional documents such as bills and statements as an advertising medium is already a tentative reality. Such advertising – christened with the recently coined jargon word of ‘transpromo’ – is yet quite rare in the UK, with major brands proving slow to capitalise on the digital print technology that enable them to utilise this white space opportunity.
Multichannel Winners & Losers
Author: By Richard Higginbotham, Head of Marketing
Company: CDMS
Doc Type: Article
Abstract: With mobile phone penetration now exceeding 100% in the UK and 16 million households connected to the internet, the marketer cannot hide his head under the sand: consumers expect to be able to access information via a number of channels.
The Value of the Voice of Your Community
Author: By Kate Leggett, Director e-Service Product Strategy
Company: KANA
Doc Type: Article
Abstract: Corporations must embrace community generated content. Your customers and prospects are talking about you right now. Think of examples such as Amazon, Netflix and Yelp where consumers are not shy at voicing their opinions on products and services. You need to be part of this conversation. If you are not, you won’t understand what your customers say about you.
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