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Title: News and Media - BizReport.com News from the world of Internet businesses and e-commerce. Free daily email newsletter available.
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BizReport - News & Insight for Online Marketers BizReport.com | adsGuide.com | IT Research Library | Free Magazines | Jobs about us | ad info BizReportNews & Insight for Online Marketers Subscribe to BizReportReceive our daily newsletter with breaking news, in-depth reports and interviews. Please enter your e-mail here: RSS feed Get our RSS feedSearch BizReportNews by TopicMarketingAdvertisingSearch MarketingEmail MarketingLoyalty MarketingMobile MarketingSocial MarketingViral MarketingTrends & IdeasBeyond MarketingBlogs & ContentDomain NamesE-commerceInternetLaw & RegulationResearchEventsWhite PapersMagazinesJobs Saturday, September 6, 2008Research

Internet TV viewership rises

A fifth of American households with Internet access watch television broadcasts online, according to a study by TNS and the Conference Board. Convenience is a prime driver, but skipping ads is also a motive. >>Viral Marketing

HP Labs questions effectiveness of viral marketing

New research from HP Labs suggests viral marketing isn’t quite as potent as everyone seems to think it is and people aren't as social as they think they are. >>Search Marketing

AdWords adds new geographic report

Advertisers using Google AdWords can now access a new report that will detail the geographic distribution of their impressions, clicks, and conversions down to ad group level. >>Advertising

MerchantCircle launches B2B solution for local marketers

When the economy turns, local businesses are usually the hardest hit. Because local stores can't compete with big-box store discounts or because many of their suppliers simply go out of business, it is important to keep those communication lines open. To help local businesses through, MerchantCircle has launched a B2B solution which connects local businesses with national brands. >>Advertising

Report: Specific Media reaches more MVC's than competitors

What is an MVC and why should marketers care? Because MVC's are Most Valuable Consumers, the kind of consumers which marketers what to reach because they have money to spend and they aren't shy about buying products for themselves, family and friends. According to a recent report from Specific Media, their ad network reaches more MVCs than other ad networks. >>E-commerce

Study: Willingness to buy is most important factor

Forget about launching an innovative video campaign, dreaming up tie-in offers to draw print readers or television viewers to the web. According to a recent study from Lockard & Wechsler Direct, all of the fancy ad mechanics in the world won't increase the ROI of holiday campaigns. To do that, marketers must first create a willingness to buy - read spend - in the consumer. >>Mobile Marketing

Ipsos Mendelsohn: Use mobile to target rich

The well off spend more time online than those with average and lower incomes, according to a new survey from Ipsos Mendelsohn, and the richer they get the more time they spend online. >>Social Marketing

Online social networking? What's that?

Do you know what online social networking is? Of course you do. But did you realize that over half of adults across the globe haven’t a clue what it is? New statistics from Synovate tell a different story surrounding the hype about the future and uptake of online social networking. >>E-commerce

Optimost's technology could increase site optimization

Every etailer knows that to truly engage the online consumer, landing pages have to be optimized. But what about the rest of our website? Does that matter as much as the landing page? Of course it does; but how do etailers optimize an entire site? >>Blogs & Content

How to cash in on the mommy blogger craze

Rich media, specifically blogs, podcasts and video, are a great resource for marketers trying to reach the Mommy Market. According to a recent report from Marketing Sherpa moms, who spend more than $2 trillion each year and control more than three-quarters of household income, are most likely to become engaged with new media. >>More stories >> Sourcing china manufacturers Apostille Workbench pay day loans Copy Paper Flow Simulation buying a restaurant Ron Burkle Featured White Papers:Search Engine Optimization and Pay-Per-Click: A Holistic ApproachLearn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>12 SEO Campaign KillersLearn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>Social Media Marketing: 12 Essential Tips for SuccessLearn how to effectively engage customer communities with a new, social marketing mix. >>Featured Magazines:DirectCovers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >> Featured ResearchNEW! B-to-B Lead Generation HandbookSpecial $200.00 discount for BizReport readers only!Improve your results and the quality of your leads - download the full report right now. BizReport.com | adsGuide.com | IT Research Library | Free Magazines © 1999-2008 BizReport. All Rights Reserved | Privacy Policy | Disclaimer | Web development: PRO IT Service _uacct = "UA-30631-1";urchinTracker();
 

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