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Word Of Mouth Marketing To Women  Interpret-HerTM  James Surowiecki: The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations  Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations  Don Tapscott: Wikinomics: How Mass Collaboration Changes Everything  Michael Dulworth: The Connect Effect: Building Strong Personal, Professional, and Virtual Networks  Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies  Fara Warner: The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women  Seth Godin: Purple Cow: Transform Your Business by Being Remarkable  JAMES SUROWIECKI: The Wisdom of Crowds : Why the Many Are Smarter Than the Few  Jon Berry: The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy Time Goes By Blog Search Engine - Blogs & MoBlogs Search Fast Company Now Adrants The Church of the Customer Worthwhile Angie's List Epinions.com - Welcome My3cents.com - Consumer Reviews Planet Feedback RateItAll - Ratings and Reviews of What Matters Yelp! Yokel Welcome to wom-talk Social networks have sprung up and everyone is scrambling to create the next My Space and YouTube to serve their market niche. Behind all of this technology is one simple catalyst - the desire to be heard. The team at Interpret-Her welcomes you to wom-talkTM. Each week we will explore the How, When, Why and the Where from companies who are empowering the female consumer's voice through great Word-of-Mouth (WOM). We promise to keep our eyes open for programs and campaign that are WOM WorthyTM and offer our comments on those that could be enhanced. We welcome your comments and stories and of course sharing our word! Have a great day, Terri Posted by Terri Whitesel in Advertising, Blogging, Experiential Marketing, Word-of-Mouth | Permalink | Comments (1) | TrackBack (0) Social Networking's ROI I recently read an article - the Fork in the Road for Social Media - which asks a very important question - What revenue model works for social media? the assumption is advertising... but is that assumption right? Continue reading "Social Networking's ROI" » Posted by Terri Whitesel | Permalink | Comments (0) | TrackBack (0) Technorati Tags: customer communities, innovation, product innovations, social networks Blogging Women Just Want to Have Fun My last post talked about women and social media so BlogHer's newest study showing that 35% of all women in the US, age 18-75 are blogging should come as no surprise. So what makes this study particularly important? Read on... Continue reading "Blogging Women Just Want to Have Fun" » Posted by Terri Whitesel in Blogging, Social Networking, Word-of-Mouth | Permalink | Comments (0) | TrackBack (0) Technorati Tags: blogging, blogs, gaming, influencers, marketing to women Social Media - A Women's World According to a recent study conducted by Rapleaf on the use of social media, Facebook users are 63% female and 36% male, MySpace Users 63% female, 36% male, Friendster Users are 58% female, 41% male and Hi5 Users are 60% female, 39% male. So what is it about web 2.0 that breaks the old rule of male early adopters? Continue reading "Social Media - A Women's World" » Posted by Terri Whitesel in Blogging, Consumer Reviews, Consumer Generated Content, Consumer Generated Media, Social Networking, Social Relationships & Friends, Word-of-Mouth | Permalink | Comments (0) | TrackBack (0) Technorati Tags: social media, social networks Word of Mouth, Social Media & All That Buzz What can you learn about WOM and social networking, and the power of word-of-mouth women from a battle with cancer? A lot , as I have learned first hand these last 5 months. Continue reading "Word of Mouth, Social Media & All That Buzz" » Posted by Terri Whitesel in Social Networking | Permalink | Comments (0) | TrackBack (0) Technorati Tags: blogs, cancer, chat, forums, healthcare, reviews and recommnedations, social networking Flipping Out Is In! Are advertisers and marketers reaching the young girls/Gen Y market? Not according to the team at 3iYing. Its' offensive, insulting and plain stupid! Who i 3iYing, what's a Flip? and what has this got to do with Word of Mouth? Plenty! Continue reading "Flipping Out Is In!" » Posted by Terri Whitesel in Advertising, Blogging, Brand, Consumer Reviews, Consumer Generated Content, Marketing , Product Design, Product Development , Word-of-Mouth | Permalink | Comments (0) | TrackBack (0) Technorati Tags: advertising, branding, Flickr, marketing, viral videos, word of mouth, YouTube What Word of Mouth Can Learn from Cartoons What do Powerpuff Girls, Spider-Man and Disney's Cutie line all have in common? These US cartoon characters have all been re-invented by a process called transcreation. Far more than just dubbing in another language, these icons of the cartoon world now have relevance in the global markets they enter. Can transcreation help build stronger WOM programs? Read on..... Continue reading "What Word of Mouth Can Learn from Cartoons" » Posted by Terri Whitesel in Marketing , Product Design, Product Development , Word-of-Mouth | Permalink | Comments (0) | TrackBack (0) Technorati Tags: Cartoon Network, cartoons, design, marketing, powerpuff girls, product development, spiderman, WOM, word of mouth marketing, word-of-mouth marketing Building WOM Through Strategic Partnerships I recently read three different articles regarding new products and services that address the fitness and wellness market. The first article described an intelligent smart grocery cart which allows the consumer to review a product from their cart and learn about its caloric count, nutritional value, and even ethical sourcing and environmental impact. The second was an article about a social networking nutrition site which offers one-to-one virtual support to the dieter and the last article was about the Boomer sports market and the opportunity that it presents for Sports Medicine businesses, professional trainers and fitness clubs. How can these trends and products and services come together to generate WOM for each individual entity ? Through WOM Strategic Partnerships. Continue reading "Building WOM Through Strategic Partnerships" » Posted by Terri Whitesel in Health, Strategic Partnerships, Word-of-Mouth | Permalink | Comments (0) | TrackBack (0) Technorati Tags: diet, fitness, health, nutrition, social networking, strategic parnerships, WOM, word of mouth Intergenerational Friendships- An Untapped Marketing Opportunity On the Couch, Dr. Gail Saltz, one of the specialty blogs offered through iVillage had a very interesting article about women and their friendships. The article discusses the benefits that come to women who become close friends with those much older and/or much younger than themselves. The blog comments were very telling AND if viewed through a marketing lens, show the power these intergenerational relationships could have on a company's Brand and bottom-line. Continue reading "Intergenerational Friendships- An Untapped Marketing Opportunity " » Posted by Terri Whitesel in friendships, Generations, Marketing , Social Relationships & Friends, Word-of-Mouth | Permalink | Comments (0) | TrackBack (0) Technorati Tags: friendships, generations, marketing to women, woman Cause Marketing and Word of Mouth Are all Causes equal? Could supporting a Cause that fits a company's products or services generate more goodwill than supporting one that is done just 'beCause' it is easier to operationalize and requires no new creative thinking? Lastly, can a Cancer Cause program generate more Word of Mouth for their Brands AND stand out among the 'sea of pink'? Continue reading "Cause Marketing and Word of Mouth" » Posted by Terri Whitesel in Cause Marketing, Experiential Marketing, Health, Marketing , Word-of-Mouth | Permalink | Comments (1) | TrackBack (0) Technorati Tags: American Airlines, BMW, Boston Market, Cause Marketing, Hallmark Gold Crown Stores, KitchenAid, Lean Cuisine, M&M Mars, National Breast Cancer Awareness Month, Susan G. Komen, Yoplait USA WOM Enabling - For Increased Brand and Customer Voice Power How can WOM be incorporated into your current marketing strategies to gain more bang for your bucks? Today, and for the next several postings, I am going to talk about some great ideas that could have benefited by the addition of WOM strategies... or in our words - being WOM-EnabledTM. Today, lets look at Haagan Dazs' sponsorship of a hotel room. Continue reading "WOM Enabling - For Increased Brand and Customer Voice Power" » Posted by Terri Whitesel in Experiential Marketing, Marketing , Product Development , Sponsorship, Word-of-Mouth | Permalink | Comments (0) | TrackBack (0) Technorati Tags: experiential marketing, marketing, product development, sponsorship, word-of-mouth marketing » Your email address:Powered by FeedBlitz  
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