About site: Marketing and Advertising/Salesmanship - Attitudes For Selling
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  About site: http://www.sellingselling.com/

Title: Marketing and Advertising/Salesmanship - Attitudes For Selling Articles on selling for individuals and management
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Attitudes for Selling - Alan J. Zell Attitude For Selling Programs & Services Web Site Critique Seminars & Workshops Trade Show Seminars Sales Training Ambassador of Giftware Selling On The Internet A poem about selling "Selling is ..." by Joan Campf I am often asked if I wrote this poem. I wish I had but, alas, I didn't. When I started my business in 1983, I asked Joan Campf of J. Campf & Associates, Portland, Oregon, to write the copy for my brochure. We discussed, no, argued, about how to express my approach to business and, in particular, to selling. To my surprise, she handed me the poem at the right. It expresses my thoughts now, just as it did then. This poem has been part of every version of my brochure since then. I often use it to open and close my seminars. I hope you have enjoyed it. -- Alan J. Zell BEST BOOKS ON BUSINESS AND SELLING It is not uncommon to be asked to name the best books on selling or business. There are no best books but some are, in my estimation, better than others. And, no matter how many have been published to date, there are more that keep coming on to bookstores daily. Surprisingly, many of the new books say the same things that have been said before but in different words and formats. ajz HERE THEY ARE! Selling Is . . . (a poem) Selling is the one game in town that pays the bills, that keeps the doors open, that nobody wants to admit they do. "I'm not in sales, I'm a supervisor, doctor, lawyer, banker, administrator, accountant." "Don't look at me, I'm just the secretary, nurse, receptionist, shipping clerk." Funny - if nobody sells . . . how do you get new students, new patients, new clients, new customers? Selling is everyone's business and when it's not, you're in trouble ... Think about it... Remember the time you decided not to go back to a company, because the shipping clerk sent you the wrong item, the receptionist was cold & surly, the manager didn't have time to talk to a mere customer, the doctor had you wait two hours. That's selling . . . negative selling. Remember - everyone sells, and not just externally, but internally as well. When you want a raise, you sell your boss on your skills & value. When you set new policies and procedures you sell these to your staff in a way they can accept, or you'll soon find they'll ignore them . . . When you expect more of your staff than you're willing to properly train and supervise them for, you're whistling up a hollow tree, because they're only as good as the training you give them. But there's more to selling than that. Selling is knowing . . . Who's your competition? Who's your customer, client, patient or public? And what's important -- you or them? Selling is knowing . . . What your service, idea, or product is - and isn't; what your public's needs are; and what services or products you offer to fit those needs. Selling is knowing . . . When to market and where; Where your competition isn't and then being there; Why some things are accepted and others not. Selling is knowing... How to treat your public as you would like to be treated; How to market and merchandise better than your competition; How to listen and learn from your staff as well as your public; How to assess your own knowledge, or lack of it about your services, ideas, goods or products; and how to make it easier for your public to accept what you are offering. And finally, SELLING IS knowing that this business is after all, a profession . . . THE PROFESSION of selling. Let us not pretend it's someone else's problem.
 

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http://www.sellingselling.com/

Attitudes For Selling 2008 September

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Articles on selling for individuals and management

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