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The Company
Callingham & Edwards Ltd has been in the media training business for more than two decades. The company was formed by Brian Edwards and Judy Callingham in the early '80s to meet the growing need in both the private and public sectors for expert advice and training in the difficult art of handling interviews with the press, radio and television. Callingham & Edwards quickly gained a reputation as New Zealand's leading media trainers, attracting a huge client base that includes the Prime Minister and Cabinet, the CEOs and senior management of many of New Zealand's largest companies, top public servants and a diverse range of commercial and non-commercial organizations and interest groups.
The People
BRIAN EDWARDS has been one of New Zealand's most respected broadcasters for nearly four decades.He first made his name as the country's top television interviewer on the current affairs programme Gallery and later devised the consumer programme Fair Go, which he alternately hosted and produced for eight years. He has an equal wealth of experience in radio, culminating in the high-rating Top of the Morning which he presented from 1994 to 1999.He has been a columnist for the Dominion Sunday Times, Metro, and the NZ Listener, and is the author of several books including The Public Eye, Intemperate Outbursts, Brian's Week, How to Survive and Win with the Media (with Judy Callingham) and Helen - Portrait of a Prime Minister.Dr Edwards holds an honours B.A. from the Queen's University of Belfast and a Ph.D. from the University of Edinburgh. He lectured at Canterbury University and was Head of Television for the Bachelor of Communication Studies degree at the Auckland University of Technology.He was made a Companion of the New Zealand Order of Merit (CNZM) in 1999 for services to broadcasting and journalism.
JUDY CALLINGHAM has been involved with all areas of the media for over thirty years. She has wide experience as an interviewer, newsreader, presenter, weathercaster, current affairs reporter and producer on both radio and television.
For two years she was an investigative reporter on Fair Go. She has produced numerous current affairs programmes and documentaries for radio.
She was a staff journalist and latter contributing feature writer for the NZ Listener. She is an award-winning television dramatist, her credits ranging from Close to Home and Shortland Street to Gloss, Shark in the Park, Marlin Bay and Duggan.
In 2002 Judy Callingham was appointed to the board of the Broadcasting Commission (NZ on Air) and in 2004 became its Deputy Chair. She is the former Chair of the board of the NZ Academy of Film and Television Arts and in 2001 was the inaugural President of the NZ Writers Foundation. For three years she was President of the NZ Writers Guild and was appointed by the International Affiliation of Writers Guilds as New Zealand's first representative on their Policy and Research Council. She is currently a member of the NZ Film and Literature Board of Review.
She is a Fellow of Trinity College of Music, London, in the Theory and Practice of Speech. She was a tutor in Journalism at Wellington Polytechnic and has taught scriptwriting at tertiary level.
Judy Callingham was made a Companion of the New Zealand Order of Merit (CNZM) in 2001 for services to drama.
Why You Need Media Training
The best piece of advice you could give someone about to be interviewed by the press, radio or television, would probably be: relax and be yourself. Unfortunately, the advice would be wasted on 99% of those to whom it was given. Very few people can relax or be themselves when faced with a reporter's notebook, a microphone or a TV camera. If it were otherwise, there would be no need for media training courses. Such courses are necessary because the interview is an unnatural and specialised form of communication, quite different from normal conversation, however formal. It has its own traditions, its own conceits, its own rules of conduct and sometimes of war. Not surprisingly then, most people find being interviewed an extremely nerve-wracking experience. They freeze, become wooden, defensive, monosyllabic, monotonous, lost for words, incapable of coherent thought. So much for relaxing and being yourself! Most media interviews then are conducted on a very uneven playing field. Yet an unsuccessful interview can be damaging both to you and your organisation. The purpose of attending a Callingham & Edwards training course is therefore to level the playing field, to learn the skills that will allow you not merely to survive the experience but to get your message across as effectively as possible.
The Courses
Callingham and Edwards offer professional speakers and a range of media training courses, which can be tailored to meet your specific needs:
Conference PresentationsHandling the Media - These PowerPoint presentations range give a comprehensive overview of handling the media, and can include demonstration interviews on camera. They are tailored to suit your individual requirements.
Media Training Courses
Topics covered in these courses include:
How to handle approaches from the media.
How to survive and win:
The Press interviewThe Radio interview The Television interview
How to complain effectively, if you don't get a fair go.
The courses are conducted in professional studios. Participants are interviewed for both radio and television on topics relevant to their areas of responsibility. The interviews are then analysed and assessed. Participants are given the opportunity to repeat their interviews and incorporate suggestions, improvements and skills learned. At the end of the course participants are provided with recordings of their interviews, a copy of How to Survive and Win with the Media, and a written assessment of their performance and potential, if required. Up to four people can be accommodated on a half day course. Media Training SeminarsThese seminars cater for organisations wishing to provide larger groups with a practical overview of the media. The seminars cover the same basic material dealt with in the courses. Two or three pre-selected participants are interviewed on camera during the seminar by way of demonstration. Small seminars are conducted in the studio. If preferred, seminars can be conducted in-house
Training for Presentations or Public SpeakingTraining for groups and individuals in presentation skills and/or public speaking. These can be conducted either in the studio or in-house. Training for Specific AppearancesTraining and advice are available at short notice for those who have either received or already accepted an invitation from the media.
Job Interview TrainingCallingham and Edwards will assist you with preparation for that crucial interview for a new position.
Crisis ManagementAd hoc consultancy on the effective handling of difficult of contentious issues likely to attract or already attracting unwelcome media attention.
The Cost
For information on our structure of fees please contact us direct.
How to Survive and Win with the Media
In How to Survive and Win with the Media, Brian Edwards and Judy Callingham have distilled their 20-year experience as the country's top media advisors and trainers. The book should be required reading for anyone in business or public life. It guides the reader through the full experience of being interviewed, from first contact with the journalist to seeking redress for unfair treatment.
Included among the hundreds of pertinent questions answered in this invaluable book are: * Should I agree to be interviewed? * Is it wise to talk "off the record"? * Will I be told the questions in advance? * How should I prepare for the interview?* How do I cope with nerves? * Must I tell the whole truth?* How do I deal with a hostile interviewer? * Where do I go to complain?
One day you or someone in your organisationwill be interviewed by the press, radio or television...
YOU CANNOT AFFORDNOT TO KNOW THE RULES OF THE GAME!
To contact Callingham & Edwards Limited:
000000000000
Phone:Fax:Email:
09 376-6866 or 027 476-270709 376-6865callingham@xtra.co.nz
