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Staging is the hottest and most effective marketing tool that can help a home sell faster and for as much as possible. My name is Cynthia Black and I have professionally staged over 3,000 homes with consistent results: Sold Fast!
All things being equal such as price, square footage and location, typically the best-looking homes sell first. Home Staging gives homes an “edge” regardless of whether it’s a boom or bust real estate market.
While I can bring in furniture and accessories when needed, 85% of my work consists of rearranging a seller’s existing furnishings to make them "work harder" in the home. I also provide tips and ideas for possible updates and how to prepare for showings, but always it's with the goal to spend as little of the seller's money as possible! And, I often Stage a home in two hours or less!
It's All About Presentation
My approach to staging a home is very calculated. It’s a proven system of arranging furnishings to create a positive impact on buyers the moment they enter a room. I draw the eye to the best features of the home, and away from weaker elements. Unlike interior decorating, which makes a home appeal to its homeowner’s unique tastes, home staging makes the home appeal to a variety of tastes—not vanilla, but definitely yummy!
Everyone wants the home they’re buying to be better than the home they’re leaving! So yes, pack away the clutter. Yes, spruce up the yard. Yes, take care of the Honey-Do List. Yes, clean! clean! clean! That brings the home to a level playing field with less than HALF of its competition. Home Staging takes it to the Next Level—a leap ABOVE the competition!
FACT: The homes I stage often sell within the first few days after being staged. Home Staging works! Why? Buyers come with a variety of goals, capabilities and limitations, but they usually have a few things in common:
They can spend as little as 10 minutes touring a home;
They want a great house at a great price and are looking for ways to justify a lower offer;
If they don't like something then the rest of the tour may be spent confirming reasons not to buy the house;
They are reviewing Internet photos to determine their "To-See" list, and perfectly good homes get cut based on the photos;
They are often unable to "think around" or "see beyond" something; and
Many will arrange their furniture the same way that the current homeowner has arranged it, so if it doesn't look right they typically assume it's a problem with the floor plan.
Home Staging makes a home look its best before the first buyer walks through the door. A home that shows well takes full advantage of the initial burst of interest that occurs when the home is first listed, increasing the chances of it selling quickly. A home that sells quickly has many benefits.
More Money. Homes that sell faster usually sell for close to the asking price because buyers are less confident that a lower offer will be accepted for a home that just hit the market.
More Competitive. All things being equal (price, location, square footage) the better-looking homes sell first.
More Showings. A staged home looks its best for the Internet photos, resulting in the home being included on the "To-See" List.
Less Stress. With living and working and family and activities and packing and cleaning and unexpected showings...it can drive even the most organized seller over the edge.
More Manageable: A good home stager helps prioritize tasks outside of rearranging furnishings, taking the guesswork out of how to best use precious little spare time and budget dollars.
Less Uncertainty. The seller spends less time worrying, "Will it sell before I have two mortgage payments?"
Less Work. It's a constant and difficult process to keep a home perfect for showings, especially with children (and beloved pets).
Less Inconvenience. No longer "on hold," sellers can return to their regular routine faster, start packing and moving on with the process.
It's Fun! Most sellers love to see what a home stager will do with their home and look forward to getting ideas for the new home!
A talented Home Stager can often help a seller save thousands of dollars simply by moving things around!
And if you're into STATISTICS, a staged home will spend 30% fewer days on the market (national average). [See a list of Realtors who pay for Home Staging.]
