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Title: Marketing and Advertising/News and Media - Marketing Today Feed from Marketing Today, a business-to-business marketing magazine featuring research and trends, along with articles on marketing strategies and tactics and marketing tools. [RSS]

PRWeek_-_Global The latest public relations news from all regions that PRWeek covers. [RSS] [more]

Reveries Marketing insights, profiles, news and commentary. [RSS] [more]

Topix_net__Sales News about the sales industry, collected from various sources on the web. [RSS] [more]

Accuinvest Stock and options investment training. Free charts, quotes, research, and a large investment bookstore. [more]

AI_Training Provides books and computer training for NASD exams including the Series 6 license and Series 65 exam license. Series 7 exam training and NASD exam training. [more]

AIMA For professional investors, offers in-depth educational information on alternative investments - including hedge funds, managed futures, and managed currencies including currency overlay. [more]

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Beginner_Money_Investing Describes most aspects of investment methods and vehicles available to retail investors. Education on fixed income, bonds, stocks, commodities, real estate.

Conquering_The_Markets Mentored and self-paced training course in online trading for novice traders.

EZ_Traders Offers investment training courses.

FibMarkets Learn the basics of online trading through real-time trading lessons.

Financial_Guide Provides e-learning modules which explain asset allocation, equity portfolios, fixed income portfolios, investing in funds and bonds, and other alternative investments.

KevinHaggerty_com Provides resources to improve your trading strategies. Video courses, reports, seminars, CD-ROM training modules.

MarketStockWatch_com Teaches investors how to invest money by using equity research, educational screens and case studies.

Master_Stock_Picks Offers educational videos and seminar services for stock trading.

ProShare_Investment_Clubs Learn some investing basics. Helps individuals setup and maintain an investment club.

Small_Stocks Australian investment education site for beginning investors.

Society_of_Certified_Retirement_Financial_Advisors Training and credentialing organization for financial advisors serving retirees.

Soundinvesting_org Educational material on trading of mutual funds, annuities, stocks.

Stock_Trading_Information Online glossary and information on investing and trading of the stocks & bonds.

Trade_Mentor_Associates,_Ltd_ Provides teaching, training, and coaching support for individual and group investors; services include planning, organizing, money management, and technical analysis.

Winning_Investing Features a tutorial valuable to investors of all skill levels. Review market timing signals and the death list of stocks likely to underperform in the next 12 months.

Wisertrader_com Offers help to make select stocks and time trade decisions.

American_Innovations Web-based remote monitoring, including automatic meter reading, alarm point monitoring and remote equipment control.

BDS_Systems Manufactures representative specializing in high level alarm systems.

Contronics Alarm and logging systems for monitoring refrigerators, freezers, cryogenics, medical, toxicology, pharmaceutical, food storage and veterinary applications.

Digicont India. Manufactures alarm annunciator, timer, process and temperature indicator, temperature scanner, DC power supply, digital counter, digital time totaliser. Kota, India.

Omniflex_Automation_Products_ Designs and manufacturers process control panels and instrumentation for the automation industry. Including RTU's, data acquisition, alarm annunciation and signal conditioning.

Puleo_Electronics Alarm monitoring and remote control products for integrators in the communications, power utility and process control industries.

www_protonelectronic_com/ A manufacturer of microprocessor based alarm annunciators and digital panel meters. From India.

SITL European reference show for transport and logistics.

World_Congress_on_Intelligent_Transport_Systems ITS - Transforming the future will provide a program which will highlight the state of ITS applications and research and development.

Applied_Field_Data_Systems Manufacturer of integrated systems that use GPS receivers, rugged pen-based computers, PDA's, field data collection and GIS software. Training, software development, data conversion and consulting se

Autopage_Ltd_ Allows monitoring people who work off-premises, using automated mobile phone text messaging.

BTS_Group Telematics sales, rental, training, installation, vehicle and asset Web based tracking solutions including tomtom work. UK.

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CARIS GPS field data collection utilities that provide spatial information and GIS solutions for marine and land based industries.

Citytrac Tracks vehicles, assets, and people on client's city map by using a beacon on the object being tracked.

ClearTrace_Technologies,_Inc_ Offers a GPS based tracking system to locate vehicles, assets, and personnel twenty-four hours a day in the populated areas of the U.S., Canada, and Mexico.

CMC_Electronics_Inc_ Manufacturers of GPS receivers and systems for the aviation and surface transportation markets.

3CMS Position on request vehicle location system.

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DataGrid_Inc_ Geo-ID GPS/GIS datacollectors store input data from three external sensors (standard) using serial or analogue input, and store the data alongside GPS positions with meter range of centimeter range ac

DynaNav_Systems_Inc_ Manufacturing aircraft and helicopter navigation systems for the agricultural, seismic and natural resource industries.

Eagle Producers of sonar and global positioning systems.

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MarketingToday.com MarketingToday.com is an online magazine for business-to- business marketing professionals featuring articles from top marketers, the latest research and trends, insightful articles on marketing strategies and tactics and marketing tools. Recommended by Harvard Business School, Northwestern's Medill School and others. http://www.marketingtoday.com http://blogs.law.harvard.edu/tech/rss Thu, 16 Dec 2004 01:13:33 -0600 Thu, 16 Dec 2004 01:08:13 -0600 FeedForAll v1.0 (1.0.1.0) unlicensed version The Bottom Line on Marketing Accountability Marketing accountability and marketing ROI continue to be hot topics, but studies reveal that there is little action to accompany the talk. It is time to look at real-world solutions. More... http://www.marketingtoday.com/marketing/1204/bottom_line_marketing.htm Thu, 16 Dec 2004 01:08:13 -0600 Marketing Department Priorities Often Differ From CEOs Agenda, ANA/Booz Allen Hamilton Study Finds A study by the Association of National Advertisers (ANA) and Booz Allen Hamilton found the corporate marketing function is not aligned with the CEOs agenda, instead focusing on tactical issues such as maintaining branding guidelines, sharing best practices, and counseling divisions. Further, the joint study revealed that the role of the CMO is poorly defined at an alarming number of companies, and that companies expect marketing to provide measurable outcomes such as return on investment (ROI), but current metrics are not up to the task. More... http://www.marketingtoday.com/research/1204/mktg_priorities_differ.htm Thu, 16 Dec 2004 01:08:13 -0600 The Brand Version 2.0: Business-to-Business Brands in the Internet Age The hype-drenched "new economy" is dead, but not before giving eBusiness initiatives a black eye and proving to the world that truly great brands take more than money to build. As we find ourselves back in the real economy, brand strategy that doesn't significantly integrate and consider the impact of the Internet can be as bad a mistake as dot-bombs dumping millions into Superbowl ads. More... http://www.marketingtoday.com/marketing/1204/brand_v2.htm Thu, 16 Dec 2004 01:08:13 -0600 U.S. Advertising Expenditures Increases 10.3% From 2004 Level: TNS Media Intelligence/CMR Total advertising expenditure for the first nine months of 2004 increased 10.3 percent to $102.4 billion compared to the same time period in 2003. More... http://www.marketingtoday.com/research/1204/first_9_months_2004.htm Thu, 16 Dec 2004 01:08:13 -0600 Why a Speech is Not a Speech By Jay Conrad Levinson and Michael W. McLaughlin, the authors of Guerrilla Marketing for Consultants The demands of speaking are substantial, but so are the potential rewards. Research shows that, in selling, a demonstration is 50% more effective than the most glowing testimonial. A speech demonstrates what you and your business can do. It also lets your audience see first hand how you think and work. More... http://www.marketingtoday.com/presentations/1204/why_a_speech.htm Thu, 16 Dec 2004 01:08:13 -0600 Search Engine Optimization & Marketing Firm, Oneupweb Reveals Research Showing BtoB Magazines Top 100 Advertisers Ignore SEO & Lose Potential Online Business Oneupweb, a leading search engine optimization (SEO) and Marketing (SEM) firm, recently published a research study showing that 46 percent of BtoB Magazines Top 100 Advertisers showed only nominal search engine optimization or ignored it all together. More... http://www.marketingtoday.com/research/1204/US_companies_mismanage_bus_opp.htm Thu, 16 Dec 2004 01:08:13 -0600 American Marketing Association and Aquent Release 2004 Marketing Salary Survey Results Claiming to be the most comprehensive of its kind ever conducted, the survey offers an in-depth exploration of the dynamics at work in marketing today, as well as the little explored area of psychographics  charting the personality traits of an individual  in the marketing population. More... http://www.marketingtoday.com/research/1204/salary_survey_2004.htm Thu, 16 Dec 2004 01:08:13 -0600 Advertisers Will Spend $4 Billion Dollars in 2004 on Search Engine Marketing A Search Engine Marketing Professional Organization (SEMPO) concludes that in the U.S. and Canadian market, advertisers will spend $4.087 billion dollars this year on search marketing programs. More... http://www.marketingtoday.com/emarketing/1204/sem_spend_4bil_2004.htm Thu, 16 Dec 2004 01:08:13 -0600 Marketing Today Creates International Email Marketing Law Resource Email marketing laws now exist in nearly every country, but most studies show that marketers do not comply with laws. In the US, the majority of email marketing is incompliant with the federal CAN-SPAM ACT of 2003. It appears that many marketers are unaware that the US law affects all email marketing, not just spam. http://www.marketingtoday.com/emarketing/1204/mt_creates_email_law_directory.htm Thu, 16 Dec 2004 01:08:13 -0600 U.S. Companies Severely Mismanaging New Business Opportunities, CMO Council/BPM Forum Survey Finds Marketing and C-Level executives are dissatisfied with the way they generate new business, yet more than half lack formal processes to correct the problem. More... http://www.marketingtoday.com/research/1204/US_companies_mismanage_bus_opp.htm Thu, 16 Dec 2004 01:08:13 -0600 Book Recommendation: Marketing ROI by James Lenskold James Lenskolds excellent book, Marketing ROI, takes a serious look at properly determining and successfully implementing a marketing ROI process at your company and acknowledges that there is no one size fits all answer. More... http://www.marketingtoday.com/bookreviews/1204/marketingroi.htm Thu, 16 Dec 2004 01:08:13 -0600

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