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Belt tightening reaches USPS
Facing a $2 billion loss this year and an uncertain economy, the US Postal Service is forced to get creative in its efforts to balance its budget. For the first time, the postal service has offered voluntary early retirement.
HP looks to partners for growth
Focusing on how it will capitalize on the transformation of print from analog to digital, HP announced partnerships with MTV, MySpace and other brands at the company's annual Imaging & Printing Conference in San Diego last week.
Spotlight Conversation: DM takes the stage in Vegas
DMA head Greco discusses DMA08, legislation and more.
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Latest News
WPP's pursuit of TNS ends with $1.93B buy
Chantal Todé October 10, 2008
Media holding company WPP Group PLC has acquired British market research firm Taylor Nelson Sofres (TNS) for $1.93 billion after a months-long pursuit.
KitchenAid will add DRTV to marketing mix
Mary Elizabeth Hurn October 10, 2008
KitchenAid, a division of Whirlpool Corporation Worldwide, will launch a new DRTV campaign on November 3 to promote its high-end stand mixer.
Breeders' Cup looks to WhittmanHart for online push
Lauren Bell October 10, 2008
The Breeders' Cup, sponsor of the annual Breeders' Cup World Championship horse races, has tapped WhittmanHart Interactive for digital, interactive and CRM duties. Whittman Hart will be working on marketing, ticketing, wagering and retail for Breeders' Cup across multiple platforms, but with a heavy focus on the brand's online presence.
General Motors streamlines its CRM
Lauren Bell October 10, 2008
General Motors is retaining two Interpublic Group agencies on its CRM roster to work together on its Lifecycle CRM and the GM Card going forward. Mullen, which has long worked on the GM Card; and Campbell-Ewald, another long-time GM partner, will focus on owner and conquest marketing, card member initiatives and discount programs from employees, suppliers, military, college and dealers.
Success readies women's bi-monthly
Lauren Bell October 10, 2008
Success for Women, an offshoot of year-old Success magazine, has hit newsstands with a soft launch. Bookstores nationwide will distribute 50,000 copies of the women's title as a special issue of Success magazine, and another 17,000 copies will be distributed to attendees of this month's The Women's Conference in Long Beach, CA.
more »
DMNews Weekly Online Poll
How well do you feel you integrate your campaigns across channels? | BuzzDash polls
Latest Features & analysis
What is the best way to pitch a client?
October 13, 2008
Agencies looking to build up their business cannot rely on dated approaches to attract new clients. Our experts explain how unconventional strategies can be put into play.
DMNews talks with Paola Freccero, co-executive director of the Tribeca Film Festival
October 13, 2008
Paola Freccero, co-executive director of the Tribeca Film Festival, discusses how the festival's Web site increased traffic, and other successes.
more »
Latest Opinions
Stay connected to stay relevant
Sharon Goldman October 13, 2008
You know the feeling: You're sitting in a conference session or a long meeting and suddenly the voices start sounding like Charlie Brown's teacher, "Wonk-wonk-wonk-wonk-wonk." That's right, "conference coma" happens to the best of us.
SaaS reduces spend and improves data reliability
Dave Clements, CEO, Lasso Data Systems October 08, 2008
The delivery model for DM computer programs has been ingrained over the years: You investigate vendors, select a provider, sign a contract and enter a lengthy and potentially difficult implementation phase. Then, you deal repeatedly with your vendor post-installation to iron out bugs and glitches. However, one of the most popular trends in technology in recent years is designed to collapse that timeline and streamline the installation and maintenance process.
Inbox Insider: E-mailers are optimizing for the mobile phone
Dianna Dilworth October 07, 2008
As Google touts the G1, its new mobile phone, and Nokia boasts about its soon-to-be-released answer to the iPhone, one thing is for sure: There are more options than ever for consumers to access the Web on their mobile phone.
more »
Podcast
DMA president/CEO John Greco discusses upcoming DMA 08 Conference & Exhibition
DMNews editor in chief Cara Wood talks with DMA president and CEO John Greco about the upcoming DMA 08 show and its theme, "R U connected?" Click here to read.
DMNews seeking e-commerce experts
DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information.
30 under 30
Know someone who's a young marketing whiz, who is a creative, innovative thinker and who drives results? Someone who clearly is going to have a long and successful career in the industry? DMNews wants to know about it. We are now accepting nominations for DMNews' first-ever "30 under 30" special feature, to be posted on Thursday, December 11. This Web-exclusive feature will profile thirty direct, database and interactive marketers under the age of 30, from both the agency/vendor side and the client side.
To nominate someone, please download the entry form here and e-mail the completed form to 30under30@dmnews.com. Individuals nominated must be under the age of 30 as of 12/11/08. Submissions must not exceed two pages. Please include a hi-res color headshot photo of the nominee. If you have any questions, please contact Sharon Goldman at Sharon.goldman@dmnews.com. The deadline for submissions is Friday, October 19.
Online Exclusive
Conference call: Vail Resorts talks about its search efforts with agency iCrossing
Mary Elizabeth Hurn discusses search marketing efforts for Vail Resorts' recently launched site, Snow.com, with executives from Vail Resorts and iCrossing. Click here to read.
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Belt tightening reaches USPSEconomy spurs list price dropAttribution modeling: Q&A with Dustin Engel of Range Online MediaEBay to lay off 10% of staffHotels build database with contestWhat is the ideal role for local search?Creative campaigns from Cystic Fibrosis Foundation, Bacardi and American Century InvestmentsHP announces partnerships with MySpace, MTVCreate attention-grabbing insertsInbox Insider: E-mailers are optimizing for the mobile phone
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Economy spurs list price dropHotels build database with contestHP announces partnerships with MySpace, MTVBelt tightening reaches USPSNew magazine for Mac users grows from Web siteWhat is the ideal role for local search?Create attention-grabbing insertsAsk.com revamps siteMen's Vogue adds section, ups rate baseUS Weekly to launch style spin-off
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