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Advertising Resources- Adweek.com - The Best Advertising Resource for Advertisers var CM8Server = "web.checkm8.com"; var CM8Cat = "vnu_media_3Books_Adw.Homepage"; $(document).ready(function(){ $("#nhome").addClass("current"); $(".nav") .superfish({ pathClass : 'current', animation : {opacity:'show'}, delay : 1000 }); }); CM8ShowAd("Top");  Login Subscribe Mobile Adweek Web  Home News Agency Client Media Digital Strategy Nontraditional Account Activity Politics Creative News Ad of the Day Barbara Lippert's Critique Features New Campaigns Best Spots Spot Gallery Submissions Community AdweekMedia Roundtable Columns On the Move Photo Gallery Webinars Events Calendar Ad Land AdFreak Blog Video Data Center Agency Profiles Accounts in Review Consumer Insights Buzz Metrics Charts Research Special Reports Cannes Lions '08 Agency of the Year Report Cards Media Plan of the Year Other Special Reports Jobs Search Jobs Post a Resume Post a Job Our Products In Print Newsletters Directories Adweek Custom Media Adweek Books  Jay Leno mentioned the campaign on Friday. EVB fashioned the push.Levi's Viral 'Unbuttons' Reactions, Good and BadOctober 07, 2008NEW YORK Levi's hoped to generate buzz with its "Unbutton Your Beast" site, and early returns show it's definitely succeeding. The effort, which allows users to create and send to friends phallic "monsters" that pop out of Levi's 501 jeans, has drawn lots of traffic and attention but also come under fire for its suggestiveness, with some charging it targets children.Read Full Article SMG Restructures Its GM OperationsQuick ReadRead Full ArticleMechanica Runs With Saucony CampaignQuick ReadRead Full ArticleWaterford Eyes 4 ShopsQuick ReadRead Full ArticleArnold Names New Leader on McD's BizQuick ReadRead Full ArticleStudios' 'Final Offer' Safe for NowQuick ReadRead Full ArticleC-K Picks Up Mohawk FlooringQuick ReadRead Full Article More News  Zenith Trims Global Ad Forecast AgainOctober 07, 2008NEW YORK Publicis Groupe's Zenith Optimedia has downgraded for a third time this year its ad expenditure forecast for 2008. The agency now predicts worldwide ad spending will rise 4 percent this year.Read Full Article Old Navy Selects Crispin for CreativeOctober 07, 2008BOSTON Old Navy has confirmed hiring Crispin Porter + Bogusky as its lead creative shop. The Miami-based agency, a unit of MDC Partners and best known of late for its high-profile though apparently short-lived Microsoft ads with Jerry Seinfeld and Bill Gates.Read Full Article 4 Remain in Cadbury Media ReviewOctober 07, 2008NEW YORK Cadbury Adams USA has narrowed its media review to four finalists, per sources. The client spends $115 million annually in measured media.Read Full Article This site requires flash player 8 or higher. var so = new SWFObject("/aw/swf/module.swf", "feature", "616", "280", "8", "#ffffff"); so.addParam("wmode", "opaque"); so.write("flashcontent");  Video
George Lois,Creative Director - Good Karma Creativewith Eleftheria Parpis; On The Spot, Jeff Lucas; On The Spot Bryan Buckley; Kamau High interviews Mark Tutssel, chief creative officer of Leo Burnett Worldwide. ; Mark Tutssel; leo burnett; Kamau High interviews Joyce King Thomas of McCann Erickson.; Andrew McMains interviews Tom Carroll President and CEO of TBWA Worldwide.; Alison Fahey, Editor, speaks about the Adweek.com relaunch.; Adweek; Relaunch; alison fahey; welcome; http://link.brightcove.com/services/link/bcpid1287041579http://www.brightcove.com/channel.jsp?channel=1126101268 // By use of this code snippet, I agree to the Brightcove Publisher T and C // found at http://corp.brightcove.com/legal/terms_publisher.cfm. var config = new Array(); /* * feel free to edit these configurations * to modify the player experience */ config["videoId"] = null; //the default video loaded into the player config["videoRef"] = null; //the default video loaded into the player by ref id specified in console config["lineupId"] = null; //the default lineup loaded into the player config["playerTag"] = null; //player tag used for identifying this page in brightcove reporting config["autoStart"] = false; //tells the player to start playing video on load config["preloadBackColor"] = "#FFFFFF"; //background color while loading the player /* do not edit these config items */ config["playerId"] = 1287041579; config["width"] = 300; config["height"] = 310; createExperience(config, 8); CM8ShowAd("Middle"); ADVERTISEMENT ADWEEK POLL Your Market Research Here In Focus  Profile: Jim RiswoldIn two years, ex-Wieden cd Jim Riswold could make medical history. He hopes to permanently infect the art world even sooner. More Against the StreamThough frequently painted as the antithesis of TV, the Internet is still taking its cues from the rube. (Shown: Ian Schafer, Deep Focus.) More By the NumbersAdweek gauges the latest industry research, with weekly eMarketer updates, including a look at the media habits of students. More Election '08Adweek's politics channel covers the latest advertising and media news during the election cycle. More  Community
At The Roundtable  AdweekMedia's At The Roundtable is a dynamic business networking and collaboration tool for media, marketing and advertising experts and enthusiasts. Visit At the Rountable. Most Popular Most Emailed 1Levi's Viral 'Unbuttons' Reactions, Good and Bad2Arnold Names New Leader on McD's Biz3SMG Restructures Its GM Operations4Waterford Eyes 4 Shops54 Remain in Cadbury Media Review 1SMG Restructures Its GM Operations2Levi's Viral 'Unbuttons' Reactions, Good and Bad3Arnold Names New Leader on McD's Biz4Junk Science5Waterford Eyes 4 Shops Blogs  Throat-Hole Guy simply refuses to go awayThroat-Hole Guy is back, but is he worried about a new rival? Visit AdFreak  'SNL' enjoying record approval ratingsObama and McCain continue to fight it out, but the election has already produced a clear winner: NBC's Saturday Night Live. Visit BrandBuzz  Obama and McCain trade some more insults Things aren't getting any more cordial in the candidates' latest commercials. Visit CampaignFreak  Columns
 Was There a FOG Over Advertising Week?—By Rich GagnonIt's becoming nearly impossible to attend a marketing trade show (and there are plenty of them) without someone making a comment about how Google is planning to overtake the industry.Read Full ArticleMore Guest Columnists Crisis Control—By Joseph JaffeThese are challenging times, which is as much of an understatement as referring to Hurricane Ike as a pesky wind. Bear Stearns' collapse was a harbinger of things to come.Read Full ArticleMore Guest Columnists Select Columnist: Barbara Lippert Eleftheria Parpis Bob Greenberg Robert Thompson Mark Wnek Benjamin Palmer Alison Fahey Other Creative AD OF THE DAY CREATIVE DATABASE  Volkswagen Routan "Babymaker 3000" Client: Volkswagen of America, Inc. Brand: Volkswagen Cars Description: Its alive! For all those wannabe mammas who want to see what their union with their true love will...More  Haven't I seen that somewhere before? View past commercials from the 1980s to today in Adweek's Creative Database. Adweek Creative Database - browse through hundreds of commercials with ongoing user and agency critiques. Click Here to access the new Adweek video archive!
»Director, Business Development and Licensing - Nielsen Business Media New York, NY»Internal Communications Manager - Associated Press New York, New York  Spotlights  Survey of Buying PowerThe 2008 edition of the Survey features comprehensive statistics, rankings and projections for every county and media market within the United States. These include effective buying income and the buying power index. Demographics are broken out by age, race, city, county and state.Read More MMA Mobile Marketing GuideThe Mobile Marketing Association (MMA) and Adweek, Brandweek and Mediaweek have partnered to bring you the 3rd annual MMA Mobile Marketing Guide. Be featured with the leaders in the mobile marketing industry- book your ad now!Read More IAB Mixx AwardsFor advertisers, every new medium brings with it new opportunities... the Internet is unique. It brings together every component that came before it-audio, still images, text and video-while introducing its own, interactivity. The result? A quantum leap in both the art and science of advertising.Read More Experiential MarketingIt's now increasingly clear that the best way to deliver what the new customer wants requires branded experiences that are personally relevant, memorable, sensory, emotional and meaningful. With the Experiential Marketing Forum (EMF), AdweekMedia brings you a special report on Experiential Marketing.Read More var pWin = null function openWindow(url, x, y) { pWin = window.open (url, 'newWin', 'width=' + x + ',height=' + y + ',scrollbars=1,status=0,menubar=0,toolbar=0,resizable=1,hotkeys=1,location=0 left') if (window.pWin) pWin.focus() } var pWin = null function openAwindow(url, x, y) { pWin = window.open (url, 'newWin', 'width=' + x + ',height=' + y + ',scrollbars=1,status=0,menubar=1,toolbar=1,resizable=1,hotkeys=1,location=0 left') if (window.pWin) pWin.focus() }  ADWEEK MEDIAWEEK BRANDWEEK BILLBOARD.BIZ THE HOLLYWOOD REPORTER Ad Spending by Sector Global Ad Spending by Sector January 2008 - March 2008 Sector Grand Total Healthcare $18,645,898,781 Automotive $17,402,108,092 Media & Publishing $15,714,050,501 Cosmetics & Toiletries $13,606,872,458 Entertainment $12,966,692,078 Source: Nielsen Global AdView Domestic Ad Spending By Sector Product Category Jan 2008-Mar 2008 %Change Automotive $2,695,800,000 -8.32 Pharmaceutical $1,311,700,000 0.13 Local Dealerships $1,113,700,000 0.38 Restaurant-Quick Service $1,028,300,000 4.36 Telephone Services-Wireless $971,900,000 -0.38 Source: Nielsen Monitor-Plus Top 10 Advertisers Trend Index Movies, TV, Books, Ads, Music, and more... Top Tens and Trends -------------------------------------------------- Movies Theatrical Release DVD Sales -------------------------------------------------- Video Games -------------------------------------------------- Television Broadcast TV Cable TV Syndication Among African-Americans Among Hispanics -------------------------------------------------- Books Adult Non Fiction Adult Fiction Audio Books -------------------------------------------------- Advertisers -------------------------------------------------- Music Albums Digitally Downloaded Tracks Singles -------------------------------------------------- Consumer and Market Trends Food and Beverage Growth Attitudes on Aging Consumer Confidence Report Consumer Insight January 2008 - March 2008 Rank Parent Company Total Ad Dollars Spent 1 PROCTER & GAMBLE CO $902,800,000 2 GENERAL MOTORS CORP $536,500,000 3 AT&T INC $465,700,000 4 VERIZON COMMUNICATIONS INC $401,400,000 5 PEPSICO INC. $354,800,000 6 TOYOTA MOTOR CORP $350,400,000 7 FORD MOTOR CO $330,200,000 8 TIME WARNER INC $323,700,000 9 JOHNSON & JOHNSON $316,000,000 10 WALT DISNEY CO $299,900,000 Source: Nielsen Monitor-Plus CM8ShowAd("Middle2"); ADVERTISEMENT Newsletters  First Alerts. Sign-up today for Adweek email newsletters and receive the most comprehensive source of news, ideas and information for advertising, media & marketing professionals.Sign-up today! Adweek Directories Adweek Directories Online is where you will find searchable databases with comprehensive information on Ad Agencies, Brand Marketers and Multicultural Media. View a Directories 'Quick Tour' Sign-up today! BuzzMetrics  Community
Charting web buzz around the top brands  More Brand Buzz Rankings Mediaweek News AMC Notebook: Editors, Publishers Seek to Carefully Connect With ReadersCW Gets Ratings Boost From Live-Plus-Seven DVR ViewingOn Air with Ryan Seacrest to Clear N.Y.'s WHTZ-FMTNS to Shareholders: Accept WPP OfferBroadcasters Petition FCC to Reject Probe of Arbitron and PPMNewsweek Taps Hearst Vet Raley as Chief Revenue OfficerAMC Notebook: Hearst's Loughlin Calls the Newsstand "Incredibly Fragile"Telemundo, Ford Targeting Hispanic Voters With Multimedia Campaign Programming Insider Podcast  The Programming Insider is a daily destination for everything television, including ratings, news, programming, trends and TV trivia. Created in 1999, The Programming Insider is the primary tool for all media professionals; a must listen every morning. Download today's Podcast Buzz Chart What's the Buzz? Charting Web buzz around the Top 5 TV shows  More TV Show Buzz Rankings Brandweek News Old Navy Hopes to Right the Ship with CrispinArnold Names New Leader to Manage McDonald's BizMarketers Come to Class for Green InitiativeCar Rental Site Thinks Green, And Not Just About ProfitsColdwell Banker Drops Home Prices to Lure BuyersGlenlivet's Family AffairCoke Makes a Monster MoveU.S. Mayors Call for 'Green Revolution' Brandweek Blogs  STICKER SHOCK  The Ex Files Are You Experiential?  The Brand Elastic Tracking the World of Brand Extensions Editor's Pick Coke Makes a Monster MoveDiddy Channels Sinatra for Ciroc VodkaLevi Unbuttons Its BeastTopp's GunMarketers Inject Burgers, Burritos Into Political Debate MARKETER OF THE YEAR 2008  This year, we focused less on the 'Big Idea' and more on what it really takes to make a marketing campaign a success. Read and watch Brandweek's winners discuss their brand strategies. SUPERBRANDS  Brandweek's annual roundup of advertising's heavyweights ranks the brands spending the most money on advertising, and also includes category rankings across multiple industries. Billboard Hot Ringtones Rank Title Artist 1 Adios Amor Te Vas Grupo Montez De Durango 2 Pink Panther Henry Mancini 3 Super Mario Brothers Theme Koji Kondo 4 Because I Got High Afroman 5 Best Friend 50 Cent & Olivia Billboard Hot Ringmasters Rank Title Artist 1 Whatever You Like T.I. 2 Can't Believe It T-Pain Featuring Lil Wayne 3 Paper Planes M.I.A. 4 My Life The Game Featuring Lil Wayne 5 So What Pink The Billboard Buzz 100 The most blogged-about artists of the day  More Artist Blog Rankings Billboard Branding News Virtual World Gets Real MerchClothing Line To Feature Classic Song LyricsZune Launches Artist Focused Podcast SeriesSex Pistol Backs British Butter For New CampaignThe Cool Kids Set To Headline Video Game TourMaroon 5's Adam Levine Set to Release Line of Music Products Billboard Technology News YouTube To Sell Music, Games In Revenue PushIn The City Day 2: Digital Will DeliverVirtual World Gets Real MerchDigital Briefs: ReverbNation, Muze, Colbie CaillatEuropean Labels Back Streaming Service SpotifyMCs To Star In Online Games Box Office Chart Weekly Top 10 Rank Title Gross 1 Beverly Hills Chihuahua $29,300,465 2 Eagle Eye $54,614,521 3 Nick and Norah's Infinite Playlist $11,311,751 4 Nights in Rodanthe $25,088,183 5 Appaloosa $5,605,167 6 Lakeview Terrace $32,201,255 7 Burn After Reading $51,678,103 8 Fireproof $12,410,216 9 An American Carol $3,656,000 10 Religulous $3,428,633 Home Video Chart Rentals Rank Title Gross (in mil.) 1 The Sentinel $8.28 2 Take the Lead $7.85 3 Poseidon $15.07 4 Friends With Money $6.54 5 RV $21.06 6 Inside Man $31.49 7 Akeelah and the Bee $5.46 8 Scary Movie 4 $20.13 9 Silent Hill $12.64 10 Just My Luck $10.73 Weekly TV Ratings Rank Program People 1 DANCING WITH THE STARS 18,883 2 NCIS 17,470 3 60 MINUTES 16,648 4 DESPERATE HOUSEWIVES 15,685 5 DANCING W/STARS RESULTS 15,491 6 MENTALIST, THE 15,484 7 CSI: NY 14,878 8 CRIMINAL MINDS 14,780 9 CSI: MIAMI 14,345 10 NBC SUNDAY NIGHT FOOTBALL 14,207 Hollywood Reporter Marketing News Super Bowl ad bounty has cinematic qualityWB's preshow must go onPublicists spread the nom news Hollywood Reporter Star Power  Star Power® is The Hollywood Reporter's exclusive survey looking at the bankability of actors around the world. Voted on by members of the global entertainment industry, the survey's results and analysis takes a look at more than 1,000-plus actors with global stats, rankings in key territories and additional trending analysis. Hollywood Reporter Production Listings Domestic film production In production In preproduction In preparation New domestic film production listings Updated domestic film production listings International film production In production In preparation New international film production listings Updated international film production listings Television production In production New television production listings Updated television production listings ADVERTISEMENT CM8ShowAd("Anchor"); google_ad_output = 'js'; google_max_num_ads = '3'; google_language = 'en'; google_encoding = 'utf8'; google_safe = 'high'; google_adtest = 'off'; google_hints = ''; google_contents = ''; google_ad_section = 'default'; google_ad_type = 'text'; google_image_size = '728x90'; // --> From print to online advertising trends, advertising professionals can read all about the latest advertising news at Adweek. 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