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Advertising & Marketing Review     New! Press Releases Read and Post ThemOn Our Blog!!!   September 2008   Home PageFTC Laws & Guides Feature ArchiveA&I Column ArchiveProduction Tools State Marketing Data US Marketing Data World MarketingIndustry News ClassifiedsService DirectoryThe AMR BookshelfQuality Assurance    Subscribe to Advertising & Marketing Review! Contact Ken Custer at 303-277-9840.    Feed Shark Information Resources for Advertisers and the MediaThe Largest Commercial Portal on the Internet to Free Department of Commerce Marketing Data.Now over 800 pages. Literally millions of reports and data sets are just a few pages away.About Us | Advertising Rates | Privacy Policy | Contact Us | RSS From the Publisher: Sign up for the 2008 Service Directory! Now online: The entire print version of Advertising & Marketing Review is available online with links to our advertiser's Website, some of the best products and services for the advertising & marketing industry in Colorado. There's also more local Colorado content than our Website which is aimed at the national market. Click here to check it out! Event Intent - Field of Dreams meets Pay it Forward  In memory of Philip Catalano, Mary Howard's father. Advertising & the Internet: Beta Testing Your Website With your Website appearing on various browsers, PCs and cell phones testing has become a lot more difficult, specially if you don't have a beta test program in place. THIS MONTH IN HISTORY A look at this month's past events and milestones. The Copywriting Evolution Copywriting isn't what it used to be. Here's how to stay on top... The Past, The Present, The Future The top executives from one of Colorado's largest advetising agencies look at the past, present and future of advertising. Steve Koloskus - A Two-Time Cancer Survivor's Rocky Route To Ride The Rockies Cancer doesn't have to be a dearh sentence. He's the path one cancer survivor took. Advertising & the Internet: On the Right to Own Software In a decision that has major implications for everyone who buys or uses software for their business, a court has ruled that software is sold not licensed. Are end user license agreements a thing of the past? Maybe. 10 Critical Factors to Building Profitable Customer Loyalty and why you have to do it, even (or especially) if the economy sucks. Here's how you do it, by the numbers. Culture Clash: Fitting in at a New Job Fitting in at a new job is becoming a critical job skill, especially with turnover the way it is these days. Here are some good tips. Demographics at Trade Shows - Obvious and Hidden There's more to trade show demographics than there may seem to be. Here are some angles you may not have considered. Advertising & the Internet: Wargame Provides Visual Content for TV Documentary Graphics in video games have become so incredibaly good that The History Channel used a $50 war game to create epic battle scenes for a 13 part TV series. The New Rules of Engagement Branded Content - An Old Idea Comes of Age Companies like Weber are using self generated branded content to help win and keep customers. Chances are your compamy can too. Here's how. Advertising & the Internet: Scrum & Sprint in Website Project Management A relatively new way to manage Website development is becoming popular in Silicon Valley. Adobe, Yahoo and SAP are just a few of those using it. It's easy to use, and can be explained in one page, like this one... Database Marketing - A Smart Marketer's ToolBox We immediately become more effective when we decide to change ourselves rather than asking things to change for us." Moment of reflection… The great part about changing ourselves and our business is that there is a profound set of tools that can help embrace change and continue to be a Smart Marketer. Here they are... Advertising & the Internet: The Persistence of Memory, and Other Incriminating Evidence Everday employees, and the companies they work for, generate data trails they may not be aware of that may be used against them later. Former NY Govenor Eliot Spitzer seems to have forgotten this, you shouldn't. Rebranding Means More than a Logo Change Rebranding a company can be a daunting task. That's because so much more is involved than simply creating a new logo. Here's one approach. You Can't Beat the ROI of Email A recent Direct Marketing Association study found email marketing has an incredible ROI (Return on Investment) of $57.25 for every dollar spent, over 150 percent greater than the ROI of non-email online marketing. Email remains one of the best online marketing tools of all time. Need for Copywriting Jobs Increase for 2008; Where are the Copywriters? There's a shortage of copywriters developing. If you're a copywriter here's how you could take advantage of the current market. Advertising & the Internet: Apple's Logic Studio is an Unbeatable Bargain Apple's Logic Studio 8 has twice the features of version 7, and for half the price. It's hard to argue it's not the best bargain in digital recording software. Read about it's huge feature set here. Addressing and Deciphering Green 2007 saw a new round of green initiatives and green requests from clients, environmentalists, regulators and legislators. Being green and using green products & suppliers has moved from being a great marketing strategy to, in many cases, becoming a requirement to do business. GREEN MEANS GREEN Key objectives of marketing communications and advertising programs have always been to increase market share and drive revenues - powerful motivators for changing how we go to market, do business and alter the courses we take. Today's market presents another key objective to help reach our goals: Go Green. New Year's Resolutions For My Business I'm submitting a list of resolutions all we marketers should make - and keep! Here goes... Advertising & the Internet: The Greening of Expectations It's a fact of life that an increasing percentage of consumers want the businesses they buy from to be “green.” It's not a fad, it's critical to our survival. NEW MEDIA: A Two Way Street With Customers A distinguished panel looks at what new media is, and what it offers. On the Rise: Remaining Competitive as Creative Salaries Increase There are ways to manage salary increases in your company, and your employees may know them, too. Retaining Top Creative Staff in a Competitive Market Demand for creative talent is greater than the supply. Here's how you can cope with it. Advertising & the Internet: When Less is More - How and Why Working Less Hours Can Mean Greater Productivity Long hours don't necessarily mean greater productivity. In fact they can guarantee the opposite. Here's how efficiency can generate the best return on investment. Special Feature - 2007 Best of Show Winners The Best of Show Awards this year features winners from the Art Directors Club of Denver Annual Show, American Marketing Association Gold Peak Awards, Business Marketing Association Gold Key Awards, Colorado Healthcare Communicators Gold Leaf Awards, International Association of Business Communicators Bronze Quill Awards and the Public Relations Society of America Gold Pick Awards. LONGING FOR 'THE GOOD OLD DAYS' Another story of disruptive technology. More proof that technology, like corporations, makes a good servant but a bad master. Advertising & the Internet: A Model of Success A hong Kong based model company has redefined both what a plastic model can be and how to market it. There are lessons to be learned here. The New(s)Paper Chase A story of disruptive technology and disinformation. weneedtochat.com Your name could go here - targeted marketimg get personal. Advertising & the Internet: Is Sarbanes-Oxley in Your Future? The Sarbanes-Oxley was targeted at just the biggest corporations but that could change. Here's how. Special Edition - Social Marketing: What, Why, How? Social Network Media Marketing - Getting Closer to 1-on-1 Message Delivery A look at an important new media vehicle for audience segmentation and customized marketing message delivery. Social Marketing - What is it? For us it's business marketing that reaches into online conversational media where there is an opportunity for two-way communications. Social Marketing Has People Talking Here's how to integrate social marketing into your organization's mix. Social Networking - the move towards business applications A look at the many business applications of social networking. Advertising & the Internet: How Your Business Could Use a Wiki Fortune 500 companies have discovered that having a Wiki for use in-house can pay dividends in productivity, efficiency, morale and improved customer satisfaction. You can set one up too. Creating Memorable Experiences More Critical Than Delivering Excellent Service Selling to consumers is getting harder, and it's only going to get worse. Earning their trust is critical to getting their business. Here are some tips, and some examples of some companies that have done both. Advertising & the Internet: The Process of Quality W. Edwards Deming believed that businesses should concentrate on improving their business processes and not on improving their products. Sound crazy? Well it worked for the Japanese, and helped them wreck the Americam car industry. His ideas can work for you, too. So You Want to Freelance? For some freelancing is the only way to work. Here's how you could do it. Locating and Working With Creative Freelancers Freelancers can fill a valuable role for many companies, if they can be found, and you know how to work with them. Advertising & the Internet: Desktop Manufacturing Hits the Home Market The long predicted home manufacturing systems are finally hitting the home market. This is the start of a major revolution. Read why, here. From Colorado News Notes: Business news, more...Calendar of Events: What's happening in September...Classifieds: Jobs, for sale, and more... Service Directory: NEW Expanded DirectoryColorado Trade Organizations Visit these Web addresses for meeting, news and membership information. Recent Stories: Integrating Mobile in the Marketing Mix Mobile is ready to be added to the marketing mix, and it's easy if you follow these steps. EXTREME' BONDING - Survey Reveals Unusual Team-Building Activities While many companies plan summer picnics and softball games to boost camaraderie, creative organizations may choose more challenging or inventive methods of building rapport. Advertising & the Internet: Dell to Sell Linux Computers, Microsoft Threatens War Microsoft is threstening to sue Linux developers and customers, but their claim is doubtful, even though their intentions are not. Advertising & the Internet: Internet Radio is on the Rocks, Again If allowed to stand the new royalty rates charged Internet stations will kill Internet radio. It's nearly too late to save it. Here's the situation, and what advertisers can do. WHO WILL FOLLOW? Succession Plans Lacking Within Many Creative Organizations, Survey Suggests. Here's how to beat the problem. Variable Data Printing: One on One with Your Customer Databases can let you connect with your customers on a one to one basis never possible before. Here's how. Advertising & the Internet: Preparing for Security Breaches In March eBay was hit by a highly talented hacker who caused a serious security breach. It could happen to your Website, too, and you need to plan for it. Moving From USPs to ESPs Capturing lifetime value through innovative emotional marketing strategies. Advertising & the Internet: User Acceptance Testing Can Improve Your Website's Chances User acceptance testing will help you understand how your customers will use your Website and will increase traffic and sales. It's easy if you follow the well known steps. Click Fraud - The Good Click and Bad Click Feud Click fraud can have a profound effect on Internet advertising. Here's a look at the current situation. PUTTING THE CULT INTO CULTURE - Creating a Place Extraordinary Employees Choose to Stay Getting the best talent to stay with your company is critical to success. Here's how one company does it. Advertising & the Internet: How Open Source Will Close Markets Open source products created by volunteers are increasing in number, and as they do, advertising will decline. COLORADO ADVERTISING: GETTING NATIONAL RECOGNITION Ken Custer asks four industry experts what can be done to get the Colorado advertiing industry the national recognition it deserves. Advertising & the Internet: Vista Outlook is Troubling Microsoft's Vista operating system has a new copy protection feture that hackers could to use to shut down millions of computers in an cyber attack. Has Microsoft gone too far this time? Our Experience with ISPs - Earthlink: B, Comcast: F We've been online for over ten years now and thought it time to share our experience with Internet service providers. Our best advice, avoid Comcast at all costs as a host, try IMHosted or Earthlink instead. BEST OF SHOW: THE BEST OF THE BEST Once again, there is no doubt about the creative and results oriented ability of work in Colorado. Congratulations to all the winners and everyone else who submitted work to compete. Advertising & the Internet: How the CMMI Process Improves Website Development Again, the Indian tech industry is adapting business techniques developed in the United States that American businesses are ignoring. In this case, the issue is software development. USING YOUR SEARCH MARKETING DATA You are a great search engine marketer! So what are you going to do when the boss says, "performance is leveling off. What's next?" Advertising & the Internet: Saving Motion, Time and Your Business The Indian tech industry is adapting motion and time study techniques developed in the United States. Will American tech firms follow their lead? Doesn't look like it. KISS -- Guidelines for Developing An Advertising Measurement Program Our increasingly competitive business environments mandate more efficient use of resources, including the marcom budget. Here's one way to manage marketing metrics. Advertising & the Internet: A Gold Mine of Data Goes Online The Department of Commerce posted all data tables from its most important publication, The Statistical Abstract of the United States, in spreadsheet compatible format for free downloading on the DOC Website. Chances are, you need this information. The 125th Edition of The Statistical Abstract is Out!!! The greatest resource for advertisers and marketers in America is available online, and for the first time, with all data tables available in Excel format for free downloading. Check it out! Marketing Research; A Colorado Perspective Rerpresentatives from eight companies comment on the importance of market research in 2006. CD OR DVD, REPLICATE OR DUPLICATE: WHAT IS THE PROCEDURE? OK. What actually has to happen to make several hundred CDs or DVDS appear in your business office? How Well Do You Believe in Yourself and Your Product? Ever answered this question? It can make a lot of difference to your business, and your career in B2B or B2C marketing. Advertising & the Internet: Star Trek The New Voyages - No Advertisers Allowed on Board A new fan produced Star Trek series could be a hit, but it can't accept advertising. This is bad for B2C advertising. Read why. Direct Marketing: The Measurable Results Medium That Works Direct marketing is an older technology but it has two advantages, it works for boet B2B and B2C marketing, and you can prove how well it works through marketing metrics. Advertising & the Internet: E-Commerce for the Rest of Us, Maybe It would be more than ironic that just as the information superhighway finally connects with small to mid-sized businesses and online markleting takes off, The Internet is transformed by politicians into a toll road with speed bumps. Unless the average American business manages to influence Washington, and very soon, that’s exactly what is going to happen. The Small Business Administration Launches a Podcast Series Podcasts currently available are: Financing a Small Business, Is Entrepreneurship for You?, Selecting a Business That Fits, Disaster Preparedness for Business Owners and Financing a Small Business. A Guide to The A&M Review Website Advertising & Marketing Review Online is the largest portal on the Internet to free marketing data, business statistics, marketing metrics and other information from the Department of Commerce. Here's an overview of the resources available through our website. India Market Overview India is becoming a huge market for US exports. Here's an overview of the India market, including what they're buying, and how much. Search Engine Marketing: What Does It Take to Get Found? If you're not doing Search Engine Marketing (SEM), you may be wondering if it should be on your radar and if so where to start. Well, you can start by reading this article by one of the experts. A Guide to State Export Data The International Trade Administration has made a variety of great reports available about state exports to help marketing overseas. See them for yourself here. A Business Guide to Federal Export Assistance The US government offers technical, legal and financial assistance to US companies. This is the best guide to that assistance available. Advertising & the Internet: The Fab Future of Desktop Manufacturing Desktop manufacturing is the next big thing. It will let consumers make many of the products they need at home, and fundamentally change the economy. Advertising & the Internet: Security Declines As Rootkits Return Rootkits are back and we're under attack. Several years from now, 2006 may be remembered as a Pearl Harbor that happened in slow motion. To Blog or Not to Blog That is the Question Ken Custer and a few marketing experts take a look at blogs.. including what they are, and their importance to marketing. Advertising & the Internet: Selling to China Made Easy The Department of Commerce has made exporting to China a priority, and it's gone to great lengths to make it as easy as possible. You'd be surprised how easy it can be now. Is Radio to Survive Again? Radio is facing its toughest challenges ever. Can it survive? Possibly, especially considering new technology that will make AM out perform FM. Advertising & the Internet: Is This the End of Quark? Years of alienating its customers and the press are coming back to haunt Quark as Adobe continues to gain marketshare with InDesign. Will Quark survive? or is the question really "should" it survive... The New Printing Industry The printing industry is having to adopt to new realities. It isn't the industry it used to be, for several reasons. The All-American Ad Series  The All-American Ads series published by Taschen is the most comprehensive collection of American graphic advertising ever produced (one per decade except 1900-1919). Grand in scope, and beautifully printed in lavish full color, this set should be owned by anyone in love, or otherwise engaged, with graphic advertising. Special Report: Export Controls and the Bureau of Industry and Security In response to the 911 attacks, a new government agency, the Bureau of Industry and Security, has been formed to establish export controls to prevent any technology from being exported that could be dangerous to US security. Penalties for violating these controls range from fines to lengthy jail terms.To help businesses understand these controls, the BIS publishes "Don't Let This Happen to You!," An Introduction to U.S. Export Control Law, With Real Life Investigations of Export Control and Antiboycott Violations. PDFBIS Mission StatementThe mission statement of the Bureau of Industry and Security provides an overview of the bureau's purpose and the scope of its authority, which is significant. BIS 2005 Annual ReportThe 2005 Annual Report of the Bureau of Industry and Security give a good idea of what the bureau actually does over the course of a year. BIS Export ControlsThis is a guide to how the export control process actually works at the procedural level, including how to determine the classification of a product, what restrictions it is subject to, and how to legally export it, if possible.BIS Export FAQThis Frequently Asked Questions will give you an idea about when export controls kick in and how to avoid stiff fines and jail terms for business conduct that used to be legal. Our Podcasting Series: Advertising & the Internet: GarageBand Ideal for Podcast Production Apple's GarageBand makes podcasting about as easy as it could possibly be. GarageBand even includes jingles and sound effects, built-in vocal processing, and much more. Advertising & the Internet: Making Your Podcast Sound Professional.Podcasts need to sound professional. Here are some tips on format and production values. Advertising & the Internet: How Podcasts are DistributedPodcasting relies on RSS for distribution. RSS is Really Simple Syndication, and it may be the most effecient system for syndicating content ever created. Advertising & the Internet: The Payoff of PodcastingIt may be the fastest growing technological trend in history, and advertisers can use it to reach consumers in a new way. Read how. Tools: Mac OS X: Tracks of the Tiger Apple's latest verion of OS X is full of new features useful to business users. Combined with their new Intel based Mac mini, there's never been a better time to buy a Mac. BBEdit Adds Precision to Website DevelopmentBBEdit can save time and money producing and maintaining a Website. Apple's used it for years. Here's why you should. Band-in-a-Box - The Ultimate Music LibraryAn application to help musicians practice has evolved into the ultimate music bed library. Automated Website Testing: iOPUS IIM and Other Low Cost AlternativesWith iOpus you can automate testing your Website for a fraction of the cast of WinRunner or Silk. Finnally, automated testing has become affordable for the small to mid-sized business. The AMR Data CD: Answers to a Million QuestionsThe Advertising & Marketing Data CD is a "Greatest Hits" collection of the most popular and useful publications from the Department of Commerce. Read about what's on the CD here. Zip Code Business Patterns Search (Enter ZIP Code) The Department of Commerce's ZIP Code Business Patterns publication presents data on the total number of establishments, employment and payroll for more than 40,000 ZIP Code areas nationwide. In addition, the number of establishments for nine employment-size categories is provided by detailed industry for each ZIP Code. Maxxhits.com - FREE Search Engine Submission Click here to submit your URL to over 8000 search engines, directories and links pages Free. Boost your website's traffic fast!!!Publisher/Business ManagerKen CusterColumnistsTom MulveyGlen Emerson Morris Contributing EditorsRobin Hedges - Former QA Director of Radius, Adobe and eBayLeland Wallace - Senior Engineer Apple Web Server & Workstation SoftwareOnline version produced byGlen Emerson Morris For advertising and subscription information call (303)-277-9840 Advertising & Marketing Review Copyright © 2006 by CSC PublishingOnline Version Copyright © 2006 by CSC Publishing & Glen Emerson MorrisAll Rights Reserved Keywords: advertising, Internet marketing, online marketing, email marketing, online advertising, Internet advertising, data, market research, export, FTC, law, website promotion, free, Colorado, B2B, web site promotion, Business, Web, information, Census, ecommerce, e-commerce, public relations, Glen Emerson Morris. Back to top  Economic IndicatorsCensus 2000 Census Bureau BEA NTIAHealth Labor Commerce Dept.More...   Buy the hardbackfrom Amazon!  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