| AKTRIN_Group USA. Research, consulting and information center for the wood, furniture and textile industries, involved in the writing and publishing of industrial and economic reports. Comprehensive database of bo |
| Autex_Research_Journal Quarterly journal, devoted to the publication of theoretical and empirical scientific research work in textile and nonwovens science, technology, economics and industrial policy. Library of article su |
| Civil_Engineering_Bookstore List of technical and scientific books about geotextiles and geosynthetics, and their application in geotechnical engineering. From Civilbookstore.Com. |
| Fundamentals_of_Spun_Yarn_Technology Book providing a complete coverage of yarn manufacture and technology, and current research findings on the structure and properties of spun yarns. Author: Carl A. Lawrence. |
| Interweave_Press,_LLC USA. Publishers of magazines and books about natural fibers and threads, needlework and beads. Directory of events. |
| Journal_of_Coatings_Technology Monthly publication for management and professionals in the global coatings industry. From the Federation of Societies for Coatings Technology. |
| Pakistan_Textile_Journal Monthly published magazine for executives and professionals in the Pakistani textile, nonwovens and embroidery industries. |
| Paper,_Film_and_Foil_Converter On-line magazine for the paper, film, foil and web based industries. Directories of consultants and suppliers. Business news and reports. Career opportunities. Auctions. Links to related sites. |
| Polysurfaces_Bookstore List of technical books and publications for the textile and nonwovens industries, including excerpts and prices. From Diversified Enterprises. |
| Professional_Literature Extensive list of technical books and CD-roms about textile and nonwovens materials, technologies, processes and products. From textilepert.com. |
| Ridgwell_Press UK. Publishers of books, CD-roms, videos, materials and training programs for the food and textile industries. Technical FAQ. Glossary of terms. Links to related sites. |
| Stitch_World Monthly magazine on technology and management in the sewn product industry. |
| Textile_Books_and_Reports Extensive list of books and market reports for manufacturers, retailers and converters in the natural and man-made fibers, textiles, carpets, footwear , chemicals, and machinery and equipment industri |
| Textile_Chemistry Internet version of a Russian scientific journal for theoretical and experimental chemistry of textile materials, natural and artificial leather, and fur. English and Russian. |
| Textile_Research_Journal Monthly journal, devoted to the dissemination of fundamental and applied scientific information in the physical, chemical and engineering sciences related to the textile, nonwovens and allied industri |
| Textile_Science_Books Extensive list of books about design, materials science and manufacturing processes in the textile and nonwovens industries. From Powell's Books. |
| TW_Network Daily updated on-line newsletter for the textile, footwear and apparel industries. Searchable directories of German manufacturing and service providing companies, and market information. List of inter |
| U__Wilkens_Verlag Germany. Publishers of books and scientific studies for the textile and automotive interiors industries, focused on warp knitting technology. On-line extracts. English and German. |
| Woodhead_Publishing,_Ltd UK. International publishers of professional literature on welding, engineering, food science and textiles. List of books on fibers, textiles, natural textile materials, composites, and textile design |
| Topix_net__Textiles News about the textile industry, collected from various sources on the web. [RSS] |
| Brigham_Enterprises_Inc_ Makers of pipes and custom blend pipe tobaccos and also distributes cigars and smoking accessories. Includes dealer search and articles on pipe smoking. |
| Universal_Corporation Leading tobacco merchant and processor as well as a leading lumber and building products distributor in the Netherlands. |
| Allentown_Toy_Mfg_Co_ Supplier of stuffed toys, novelties and equipment to the outdoor amusement industry. |
| Alliance_Games Distributor of role-playing games, card games, miniatures and anime. |
| American_Folk_Toys USA. Manufacturer and distributor of historical toys, games and crafts. Features profile, products available, payment options, printable order form and contact details. |
| BCW_Direct Manufacturer and wholesaler of trading cards and memorabilia supplies. |
| BlueRibbon_Toys Wholesale overstock and liquidation of kids' toys. |
| Corners_of_the_World Wholesaler of educational toys, novelty pens, other novelty items and men's gifts. |
| C&P_Sales_Company Wholesaler of toys, games and other merchandise. |
| Crystal_Global UK-based distributor of toys. |
| Dasaq_Wholesale Distributor of action figures and baby toys. |
| Dooodolls Manufacturer and distributor of designer plush toys, figures and accessories. |
| Eastern_Sun_International Distributor of billiard products and table games. |
| Empire_Discount Distributor of name brand wholesale toys. |
| Esco_Imports Distributor of wholesale toys and novelties. |
| Jewish_Educational_Toys Distributor of Jewish toys, gifts and crafts. |
| Lanstin_Enterprise Manufacturer of children's products, specializing in play sets. |
| Mad_Al_Distributors Distributor of games and trading cards. |
| Micro_Reality_Entertainment UK-based distributor of auto racing games. |
| MillionBill_com Play money wholesaler. |
When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.
Authors Ben McConnell and Jackie Huba explain how to convert already loyal customers into influential and enthusiastic evangelists. The year-long research project that led to "Creating Customer Evangelists" outlines the framework for developing evangelism marketing strategies and programs. The ultimate goal is to create communities of influencers who drive sales or membership for your company or organization.
From their research into the best practices of some of the most forward-thinking companies with legions of evangelists who spread the word, McConnell and Huba outline and explain the six basic tenets of creating customer evangelists:
Customer plus-delta: Continuously gather customer feedback.
Napsterize knowledge: Make it a point to share knowledge freely.
Build the buzz: Expertly build word-of-mouth networks.
Create community: Encourage communities of customers to meet and share.
Make bite-size chunks: Devise specialized, smaller offerings to get customers to bite.
Create a cause: Focus on making the world, or your industry, better.
McConnell and Huba profile highly successful companies to illustrate these tenets and prove how solid customer relationships build and sustain companies through good and rocky times. These in-depth company profiles provide real-life examples of evangelism marketing at work, including the opportunities and pitfalls of specific campaigns.
"Creating Customer Evangelists" explains how organizations as diverse as Southwest Airlines, Krispy Kreme Doughnuts, The Dallas Mavericks, IBM, and others successfully built their customer base and created targeted marketing programs to involve their biggest fans. These programs have produced legions of unofficial salespeople and a cost-effective and powerful marketing force.
By deepening customer relationships, successful organizations create communities that generate grassroots support and value for their products and services. "Creating Customer Evangelists" focuses on this ultimate marketing approach. McConnell and Huba demonstrate how you can convert good customers into exceptional ones who willingly spread the word.
The book is intended for marketing managers and directors, entrepreneurs and customer champions inside companies large and small. It's also intended for students and professors who require case studies for their research.
For regular updates about customer evangelism concepts, ideas and research, follow the customer evangelism link in the categories column to the right.
Testify: The CCE supplement
Organizations that focus on building word of mouth into full-fledged evanagelism grow faster, are more profitable and have big-picture ideas that somehow change the world. It's fun, exciting stuff.
So we asked organizations to tell us how they're creating evangelists for their cause, product or service. From the submissions we received, we selected examples from companies that represent software, sports, education, non-profits, training, and free agents.
"Testify! How Remarkable Organizations are Creating Customer Evangelists" is the result. There are two ways to read the book:
Buy the paperback version
Download the free version (PDF, 472KB)
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