| Guaranteed_Marketing Free marketing course and resources for small business owners. |
| Identity_Creation_for_Business Overview of identity creation for business, strategic marketing, corporate and brand identity. |
| Instant_Agency,_Inc_ Advertising, marketing, graphic design, copywriting and print production for small and professional businesses. |
| Integrimark,_LLC Assists small to medium-sized businesses and other organizations with communications and marketing services. |
| KD_Communications_and_Business_Solutions Servicing small businesses with advertising, marketing, public relations, database design, website design and maintenance, presentation preparation and business plan development. |
| Lemon_Aid_Learning_Adventures Christie Northrup is a marketing consultant, author and speaker. |
| Loki_Media Marketing, media buying and planning for small business. |
| Loyalty_Marketing_Institute,_LLC Provides direct marketing tips, strategies, and tactics to assist retailers, service companies, and entrepreneurs in attracting and keeping customers. |
| LSL_Marketing_Consultants Specializes in creating marketing plans for small businesses. Based in Edmonton, Canada. |
| M4_Communications,_Inc_ Delivers integrated marketing communications services to small and mid-sized technology companies and nonprofit agencies. |
| Market_4_Profit Independent marketing consultant serving small business. |
| Marketing_Articles_by_Jeff_Dobkin Both general and direct marketing articles by Dobkin. |
| Marketing_Best_Practices,_Inc_ Newsletter containing tips, techniques and strategies for growing a small business. |
| Marketing_Direct Marketing resource center designed specifically for small business. |
| The_Marketing_Resource_Center A resource and reference center designed to assist businesses with their traditional and internet marketing efforts. |
| Marketing_U Provides resources for the solo entrepreneur interested in self promotion, offering personal success coaching and tele-classes in small business marketing. |
| MarketMakers_Group,_Inc_ Assists in designing customized marketing plans that focus on measurable results for small to medium sized companies. |
| MarketMe_com Professional Internet presence provider for small businesses worldwide. |
| MarketWise_Solutions Provides B2B marketing consulting services for small to mid-sized industrial manufacturers and service companies. |
| Michel_Fortin Specializes in communications and marketing consulting to help companies create streams of new, repeat and referral business. |
| MYS_Marketing A full-service marketing consultation company and an ad agency alternative. |
| NETBreeze,_Inc_ Provides marketing strategies and services for small to medium sized businesses worldwide. |
| Net-Media_Consultants Offers marketing, public relations and Internet marketing services tailored for small business. |
| O\'Shea_Corporate_Communications Provides a single source for creative, communication and marketing services for small to medium sized businesses. |
| Positive_Image Provides affordable communications and special event coordination services. |
| Practical_Marketing A resource for small and independent businesses that want to increase profits and business value through better marketing. |
| Prime_Concepts_Group,_Inc_ Direct marketing seminars and keynotes. |
| Professional_Marketing_Matters,_Inc_ Provides forms, formulas and worksheets for creating a marketing plan. |
| Rainmaker_Partners,_Inc_ Assists small to medium sized software and professional services companies in achieving profitability through sales and marketing effectiveness. |
| RD_Marketing Marketing communications services for small businesses, specializing in strategic and tactical marketing including web sites, collateral, advertising, direct marketing and trade shows. |
| RED_Creative_Marketing_Solutions UK based marketing consultancy specializing in providing marketing assistance to small and medium sized companies across a wide range of sectors. |
| RGI_Marketing_Group,_Inc_ Provides a complete array of marketing services such as incentive programs, distribution services, award and fulfillment programs, warehousing, and database management. |
| SEO_Expertise Provides sales and strategic internet marketing support services to small business. |
| Shotgun_Concepts A full-service marketing, advertising, and PR firm that specializes in small to mid-size business marketing needs. |
| Silent_Partner_Advertising Free advertising advice from ad agency president/columnist/author for small business owners and entrepreneurs working with a small ad budget. Links to helpful sites. |
| 1_Smart_Puppy Offers marketing communications consulting for small businesses and entrepreneurs. Includes description of services, process and company. |
| Smith_Marketing_Incorporated A full-service, integrated marketing firm that provides advertising, marketing, public relations and web site development solutions. |
| Sonnier_Marketing_&_Communications,_Inc_ Provides keynotes, training programs and consulting to small-businesses on a variety of marketing issues. Site features articles and keynote topics. |
| Source_Communications Offers low budget marketing tips, strategies and consulting services. |
| Stantech_Marketing Enables small businesses to market effectively without adding overhead. |
Customer Intelligence
Analytics is both our passion and our skill at Drake Direct. Our strategic consulting services result from years of industry
experience. We help our clients achieve the best and most profitable relationship with their customers both on and off line by
customizing, creating and delivering customer information management systems. We provide support in the areas of database
segmentation, customer segmentation, response models, renewal models, database clustering, data mining analysis,
attrition models, conversion models, database analysis, retention models, payment models, acquisition models,
campaign strategy and marketing test design to name a few. We constantly exceed our clients’ expectations by...
Learn more about Drake Direct
Training Excellence
Drake Direct is an expert in training marketing staff on best practices regarding database applications and usage. We have trained some of the largest organizations in
database applications, test design and analysis techniques. We currently provide many training programs through New York University exclusively.
Learn more about our training credentials
Achieving Success: A Publishing Case Study
On average, most magazines find that their subscribers renew at profitable rates. However, there is always room for optimization.
Models can be leveraged among those subscriber segments which are underperforming compared to the average. In a subscription
marketing business model, key segmentation variables are subscriber lifestage (number of contracts) and source
(prior and original). For circulation marketers, it is imperative to understand both source and lifestage, not just source
alone because gaining that first renewal is a huge step toward a long and profitable relationship with the subscriber.
Learn how a major publisher increased the effectivenss of their renewal program through modeling opportunites
Demystifying Databases
Thinking of building a database? The point at which you find yourself asking “Do we need a database” often comes up in
companies that want to track and use customer information for marketing purposes. One main concern shared by most companies
is “Will this database really achieve a profit?” Our approach to evaluating this need is holistic, examining everything from
key profit drivers to database users and their respective needs. Important consideration is also given to reasons to build
the database, as well as dashboards and other tools required for measuring success. See our approach, as well as common
pitfalls to avoid when building a marketing database or data warehouse.
Demystifying Databases - Download the free article now!
Free Test Design
& Analysis Tools
No Obligation
Get your testing program back on target with a FREE test design and analysis tool created by Drake Direct.
With this tool you can determine sample sizes and estimate sampling error rates. Downloads in minutes.
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Drake Direct, 225 East 46th Street, Penthouse D, New York, NY 10017, Phone: (212) 759-1225 Fax: (212) 759-9756
