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Click Below for
Program Details
Welcome
Thank you for visiting our web site. We
offer a unique program of cross cultural business communications
seminars, coaching, facilitation and consulting services designed to
train and prepare American businesspersons to successfully conduct
business in Israel. Please browse this simply designed site to learn
more about us and the insight we can provide to your organization.
Businesspeople traveling to Israel
encounter a complex, intriguing and challenging business environment
when they arrive at their destination. Unlike other countries where
ethnicity, culture and heritage developed over centuries and are
relatively homogenous and mature, Israel is a young country whose
evolving multiethnic society, political system and economy have
undergone unprecedented change in just a few decades. Emphasis on
education, a robust military industrial complex and highly
accelerated investment in infrastructure and technology, quickly
transformed this minute country into an R&D and commercial
powerhouse vital to global operations of numerous multinational
corporations. Israel’s established stature as high-tech hotbed has
dramatically increased the nation’s global business exposure, has
increased its strategic importance as a potential gateway to the
East and has transformed the country into an important destination
for international business development ventures.
The diversity, complexity and unique
flavor of Israel’s population and culture are key contributors to
the intricacies of doing business in that country. More than
anywhere else, the Israeli business environment reflects, and is
driven by, the history, geopolitics, ethnic diversity, economy and
values of a people whose attributes are as composite and elaborate
as their chronicles and legacy.
For foreign businesspersons, the clash
of capitalist mores and familiar Office Depot strip mall commerce,
with deeply rooted, culturally driven values, can be a confusing and
possibly threatening professional as well as personal experience.
American corporate managers and employees arriving in Israel are
quickly comforted by the country’s familiar suburban American feel
and are just as quickly confounded by the intensity of Israeli
culture. The similarities between Americans and Israelis make it
all the more difficult to decode the differences in business
culture. The multiple factors driving mindset, communicative, and
business culture differences between Americans and Israelis can
generate significant challenges to the successful fulfillment of
your business objectives in Israel.
We are here to help. For thirteen years
our company, Transmark, has been developing cooperative ventures
between American and Israeli businesses. Our principals have over
twenty-five years experience in managing US-Israeli commercial
relationships. From that experience we have compiled a unique
program designed to provide American businesspersons with
cross-cultural, business communications and mindset insight on
Israel. We have developed a program of multiple venues intended to
enlighten and effectively prepare your personnel to conduct business
in Israel and successfully fulfill their tasks and goals in that
country.
We hope we can be of service.
Gad Cohen, M.D.
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Products and product specifications subject to
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