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  About site: http://www.advancemypractice.com

Title: Healthcare/Marketing and Advertising - Advance My Practice A collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices.
Epic_Brand_Communications A healthcare branding agency. [more]

Healthcare_Marketing_Service_Midwest Marketing & web design for Indiana Ohio Kentucky & Illinois [more]

McCann_Healthcare_Worldwide Healthcare marketing agency network in Singapore with an active presence in 17 countries across Asia Pacific. [more]

Niche_Dental_Marketing A blog focusing on topics related to how dentists, oral surgeons, orthodontists, and other dental specialists should approach their patient communication strategies. [more]

Psychlist Provides marketing consultation and mailing lists for nurses, psychologists, counselors, social workers, therapists, and clinics. [more]

TNT_Dental_Website_Design_and_Marketing Dental design, development and marketing based in Texas. [more]


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Advance My Practice

The Health Care Professionals’ Marketing Blog logoEarly Edition - Saturday, October 11th, 2008. About Contributing Editors Marketing Materials Speaking Schedules Advance My Practice, the Health Care Professionals' Marketing Blog - a collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices. Subscribe to our feed. Add to Technorati Favorites This site displays best at 1024 x 768 screen resolution, or greater.

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October 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 My site was nominated for Best Marketing Blog! My site was nominated for Best Health Blog! _uacct = "UA-1747495-2"; urchinTracker();

Measuring What Works in Marketing Your Physical Therapy Cash Practice

The most frequently asked question we hear is, “What is the most effective way to market my practice?” The answer to this is both simple and not-so-simple. More on page 179

Dentists - Help Future Patients Get To Know You Through Local Media Niched Offers

Choose the offer that most closely matches the audience you’re reaching through each local medium, and repeat it. Then repeat it again. From time to time freshen the ad, but keep focusing on the same offer to the same audience. More on page 178

Sir Isaac’s First Law Of Dental Marketing

Would you ever advertise for your competitor’s benefit? It might be the smartest way to grow your own practice. More on page 165

Physical Therapist? You need a blog.

If you are a physical therapist who focuses on total knee rehab you can talk about total knee surgery and treatment. If your expertise is in rotator cuff injuries, you can blog about rotator cuff injuries and treatments. By offering quality expertise in your field you gain trust among your readers and possibly a potential patient or walk-in. More on page 159

The Risk Reminder Recall System.

The most common problems professionals have in implementing a Risk Reminder Recall System is lack of specificity. Pile on the details of the exact risks to her health your patient will take on by not treating her condition. More on page 168

Inside Your Patients’ Heads

Does your ideal practice match your neighborhood’s demographics? Do you know your patients “hot buttons?” More on page 163

Two Metrics Every Chiropractor Needs To Know

Posted October 5th, 2008 value.jpgUntil you know the value of a patient, how can you decide what to spend bringing him to your practice?”by Todd BrownImagine, for a moment, being able to look into a crystal ball and determine, with relative accuracy, the likelihood of whether your chiropractic marketing and practice are going to dominate your geographic area and niche or fall prey to competition. I’m sure you’d agree, that would be a pretty valuable chiropractic marketing crystal ball. Well, even though no such ball exists, we do have a set of simple, yet rarely understood chiropractic marketing tools, that give us a similar level of foresight into your practice’s future.Two key chiropractic marketing metrics.Used in combination, these are an incredible indication of how well your practice is going to do in the future, how competitive you can really be in your marketplace, and what you can expect out of your practice in terms of financial growth. Once you understand these two chiropractic marketing metrics, how they work together, and what actions you can take to impact them, growing a dominating chiropractic practice begins relatively simple.What are the two chiropractic marketing metrics I’m referring too? I’m glad you asked. When combined, your cost to acquire a new patient and the lifetime value of the average active patient tell us almost everything we need to know about your chiropractic practice. Before I explain why, let’s lay out some simple definitions of these two critical numbers. More on page 188Comments (0) -->

Working Your Dental Practice as if it Were a Franchise.

Posted August 20th, 2008 silhouette.jpgThe most successful practices don’t make marketing decisions. They don’t have to. The most successful practices have a marketing plan, and a system. By Chuck McKayHave you ever given any thought to franchising? Some of the most successful companies don’t expand by building more stores. They sell franchises.The franchisor sells a recognizable name with its accompanying goodwill.The franchisee buys a system. He pays handsomely to use the names, and proven systems of such companies as Hardees, 24-Hour Fitness, Build-A-Bear Workshop, Baskin Robins, or One Hour Heating & Air Conditioning.Those systems provide consistency. Consistency in product and service, and consistency in customer contact. Including marketing. More on page 181Comments (0) -->

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Copyright © 2007 Chuck McKay. _uacct = "UA-146025-2";urchinTracker();
 

A

collection

of

strategies,

tactics,

case

studies,

and

news

reports

to

help

health

care

providers

to

ethically

promote

and

market

their

practices.

http://www.advancemypractice.com

Advance My Practice 2008 October

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A collection of strategies, tactics, case studies, and news reports to help health care providers to ethically promote and market their practices.

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