| Capture_Communications Marketing agency specialising in the development of online and wireless solutions |
| C-E_Communications A marketing company focused on creating strategies that make the most of your opportunities and providing resources to help you achieve them. |
| Celerity_Works Strategic planning and business development consulting. |
| Chapell_&_Associates Helps companies develop privacy and data collection practices. Including building customer loyalty, mitigating against risk, and improving business process flow. |
| Coalescence Provides strategic community relations, cause related marketing, and employee volunteering services. |
| Coda_Creative_Inc Provides strategic marketing services to high-tech corporations across the country, specializing in helping small electronic commerce companies. |
| Context_Research_Ltd_ Strategic communications marketing consulting firm serving Canada. Specializes in policy, planning and research, strategic, public and community relations. Includes company profile, services, clien |
| Convergence_Management_Consultants,_Ltd_ Provides customer relationship management strategy and research to help develop customer relationships. |
| Coventree_Consulting_LLC Marketing consultants specializing in research, business case development, product/ service development and launch, pricing, promotions and marketing planning. |
| Creative_Solutions_&_Innovations,_Inc_ Provides strategic communications consulting and integrated marketing communications services to non-profits, professional organizations and small businesses. |
| Cubitt_Consulting An international financial communications consultancy, with particular strengths in media relations, sell-side analyst communications and investor relations. |
| Customer_Interpreter One-person consultancy assists businesses with understanding things from the customer's perspective. |
| CXO_Communication Strategic communication consultancy focused entirely on matters critical to corporate officers and their teams [flash] |
| Daniel_J__Morrison_and_Associates,_Inc_ Marketing consultant and researcher helps clients tap the vast potential of the 55 and over segment. |
| Data_and_Strategies_Group,_Inc_ A business to business market research, analysis and strategy firm with emphasis on industrial or technology products and services. |
| Dave_Lokes_Strategic_Marketing_Practice Offers Internet and direct response strategies with high focus on ROI. |
| Deliberate_Strategies_Consulting Account loyalty research. |
| Demand_Econometrics CEO-level strategy consulting for sales, marketing, business development, and client service effectiveness for early stage and growth stage businesses in high tech, manufacturing, financial services, |
| DeMented_Marketing_Consultants Offers a wide range of strategic marketing consulting from international market opportunity analysis to tactical market development. |
| Dobney_com UK firm helps develop market strategies and provides market research and customer knowledge services for technology and b2b clients. |
| Drummond_Consulting,_Ltd Marketing Strategy firm with affiliates in the U.S. and EU. Drummond Consulting specializes in strategic initiatives and Customer Relationship Management |
| DSP_Solutions_UK,_Ltd_ UK based strategic marketing consultants. |
| Dunira_Strategy Sustainable business solutions in tourism. Business analysis, corporate social responsibility, destination marketing, environmental audit, revenue management. |
| Emerge_Marketing Offers marketing consulting services along with books, speeches, and special reports on marketing issues. |
| Epitome_Group Marketing strategy services; information on approach and newsletter signup. |
| eQStrategy Offers validated strategic marketing services through its unique customer centric strategic planning process. |
| Estrada_Communications_Group,_Inc_ Provides communication solutions for clients catering to Hispanic consumer markets. |
| Expertise_Marketing Consulting firm serving top executives of professional service firms with counsel and research on marketing and management strategy. |
| Farr_Marketing_Group Strategic marketing services including public relations, crisis communications for financial institutions, nonprofit organizations and public entities. |
| F2Co Marketing agency for dm, promotion, strategy, branding and design based in North West London, with PINK creativity, no jargon and clear thinking [flash site] |
| Firestarters Develops high-odds ideas for driving revenue gains. Serving executives of large companies who must drive profitable growth. |
| First_Fireworks_Group Los Angeles-based entertainment consulting firm specializing in entertainment solutions for marketing, branding, alliance, business development and promotional initiatives |
| Frumerman_and_Nemeth_Inc_ Communications marketing firm helps with developing positioning strategies. |
| FULL_cycle Commitment to providing clients with professional, cost-effective management, marketing and content development services designed to maximize resources. [flash] |
| Fusion_Consulting Marketing strategy consultancy providing business intelligence and consulting on Asian markets. Based in Hong Kong with consultants in 13 Asian countries. |
| GEIBEL_Marketing Advisors who bridge the gap between strategy and execution, to develop marketing architecture with custom sales diagnostics. |
| Globalaunch_Consulting_Group_Ltd_ International strategy and general management consulting firm |
| Glow_Marketing_Limited Innovative and results driven strategic marketing solutions, including marketing and PR strategies, market research, web design, multi-media and conference management. |
| Gutierrez_Consultores International business consultants specialized in market research and analysis, strategic planning, competitivity analysis and strategic alliances. |
| Hall_Associates Full service, strategic, integrated marketing communications agency in London, Ontario. |
"How to Instantly Increase the Response to Any Direct Marketing Materials You Write" How to Create "Knock Your Socks Off" Direct Marketing Offers Here's how to craft one of the most crucial components of your marketing piece --- a compelling offer. Copywriting skills How to Turn More Prospects into Paying Customers Skyrocket the number of new leads or customers you can generate each month--- without increasing your direct marketing budget. Direct Marketing Tips Direct Marketing Tip: How to Kick Start Profits Right Now... It seems like it’s tougher than ever to get prospects to commit to anything. Many businesses have adopted "don’t-buy-anything" policies. Consumer confidence is low. Buyers seem to be waiting for the long-awaited "real economic recovery" to begin. Yet, there are marketers that are doing very well right now despite all of this ugly news. Why? Because their customers believe that they will be better off if they buy NOW rather than later. ROI is Return on Investment. In direct marketing it is critical totalk about, promise, and clearly demonstrate ROI. In consumer marketing, thesame is true to the extent that you must illustrate how and why your offeringwill leave them better off for having purchased than not.In selling to businesses ROI must be worked into your sales letters and advertising.Here’s an example from a project that I did for a utility company a fewyears ago:"In the past 7 months, over 204 facilities managers reported measurablesavings in electricity costs as a direct result of retrofitting their HVAC unitswith one of our units. These same mangers reported first year savings of between$1820 and $2780. With this many customers getting this kind of proven resultstime after time, these units are sure to save you money. At a cost of just $1799,your return on investment can easily be 100% or more the first year alone!"ROI doesn’t always have to be related to money. In the sports world, considerthe example of maple wood baseball bats. Last year I helped a company that producesmaple bats for high school, college, and minor league players as well as majorleague athletes. What’s the return on investment for the right baseballbat? It can be huge:"Most balls hit with a maple bat will carry an average 10 feet or more thanballs hit with a bat made from ash. This extra 10 feet can be the differencebetween a deep fly ball and a home run, or simply the number of extra base hitsyou get in a season. Just 2 more hits per 50 times at bat will raise a .260 battingaverage to a respectable .300! That may be difference you need when it comesto getting recruited by a major college or professional baseball team. Wouldn’tthat be well worth the extra $15 investment compared to shorter range ash bats?"Make Your Direct Marketing Case Even More CompellingHere’s two ways you can give your ROI illustrations even more punch. Thefirst technique is to back up your ROI assertion with a testimonial or two tooffer more proof of claim. Use testimonials that contain specific numbers thatconvincingly prove your point. Statements with simple "excellent unit" or "greatsystem" comments are too vague to add any real impact. You may have to goso far as to coach your customers on this. Or even wordsmith it for them priorto their signature.Second, consider presenting the best ROI scenario possible and then backing offof it to add more believability--- Like this:"Even if your savings are half as much, you’ll still pocket $500 afterpaying for the fan blades!"Maybe your product or service doesn’t produce results this dramatic. Itdoesn’t matter. Go ahead and do the ROI calculation and build the resultsinto your direct marketing materials, replacing anyvague or unsupported claims there now. If you don’t have the data you need,go talk to your customers! Direct MarketingArchives More on Direct Marketing: Sample Headlines How to Write a Marketing Plan | How to Make Small Ads Pay Big © 2002, 2003, 2004 Jim McCraigh, Business Growth Strategies site map Get a FREE ($14 Value) copy of"How to Instantly Increase the Response to Any Ad or Sales Letters You Write"when you subscribe to Jim's Direct Marketer's Digest. We do not rent or share our list with anyone!You can unsubscribe at any time. First Name: Email: close window 