About site: Marketing and Advertising/Market Research - Gallup and Robinson

About site: http://www.gallup-robinson.com/

Title: Marketing and Advertising/Market Research - Gallup and Robinson Applies survey research methods to the study of advertising effectiveness.

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Gallup & Robinson: Home function random_sex_ad() { //the following script enables the RANDOM DISPLAY of SEX IN ADV. AD (stored as separate image files) //To update w/ add'l images, add the name of the file to the img_rnd array and adjust the number in the //rounding portion accordingly. var img_rnd = new Array ("images/essay1.jpg", "images/essay2.jpg", "images/essay3.jpg", "images/essay4.jpg", "images/essay5.jpg"); var i = Math.round(4*Math.random()); document.write(' [Sex In Advertising, A Sense of Vision]

'); } function random_testimonial() { //the following script enables the RANDOM DISPLAY of testimonial (stored as separate image files) //To update w/ add'l images, add the name of the file to the img_rnd array and adjust the number in the //rounding portion accordingly. var img_rnd = new Array ("images/testimonial1.gif", "images/testimonial2.gif", "images/testimonial3.gif", "images/testimonial4.gif", "images/testimonial5.gif", "images/testimonial6.gif", "images/testimonial7.gif", "images/testimonial8.gif", "images/testimonial9.gif", "images/testimonial10.gif"); var i = Math.round(9*Math.random()); document.write(' [Actual Client Testimonial]

'); } function random_adpull() { //the following script enables the RANDOM DISPLAY of adpair (stored as separate image files) //To update w/ add'l images, add the name of the file to the img_rnd array and adjust the number in the //rounding portion accordingly. var img_rnd = new Array ("images/button1.gif", "images/button2.gif", "images/button3.gif", "images/button4.gif", "images/button5.gif", "images/button6.gif", "images/button7.gif", "images/button8.gif"); var i = Math.round(7*Math.random()); document.write(' [Find Out!]

'); } function print_todays_date() { var months=new Array(13); months[1]="January"; months[2]="February"; months[3]="March"; months[4]="April"; months[5]="May"; months[6]="June"; months[7]="July"; months[8]="August"; months[9]="September"; months[10]="October"; months[11]="November"; months[12]="December"; var days = new Array(8); days[1]="Monday"; days[2]="Tuesday"; days[3]="Wednesday"; days[4]="Thursday"; days[5]="Friday"; days[6]="Saturday"; days[0]="Sunday"; var time=new Date(); var lmonth=months[time.getMonth() + 1]; var date=time.getDate(); var day=days[time.getDay()]; // var d = new Date(); // document.write(d.toLocaleString()); document.write(day + ", " + lmonth + " "); document.write(date + ", 2008"); } //Script to alternate display of picture files. function movepic(img_name,img_src) { document[img_name].src=img_src; } // Courtesy of SimplytheBest.net (http://simplythebest.net/info/dhtml_scripts.html) var _version = 'Pre 1.2'; print_todays_date();

random_sex_ad(); Site Index

random_adpull(); Gallup & Robinson is a specialty marketing research company whose mission is to enable our clients to create more effective marketing communications. We offer a unique and comprehensive toolkit of interlocking services that employ sales-validated measures for the evaluation and diagnosis of advertising performance. We work in all media, at every stage of completion, from concepts to in-market campaigns, and apply all forms of data gathering, from in-person, telephone and web to physiological. In our more than 50 years we have extensively studied every major B2B and B2C audience segment, developed one of the most extensive knowledge bases about ad effectiveness in the world and helped more than half of the Fortune 1500 companies enhance the effectiveness of their communications. How can we help you build your brand today? [Copy Testing]

[Copy Testing System for Television Commercials]

[Copy Testing System for Radio Commercials]

An affiliate of

Applies	survey	research	methods
to	the	study	of	advertising
effectiveness.

http://www.gallup-robinson.com/

Gallup and Robinson 2008 October

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Applies survey research methods to the study of advertising effectiveness.

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