| Audience_Profiler Research firm providing customized traditional and online research, panel development and focus groups, usability tests, and analysis. |
| Automotive_Insight,_Inc_ Conducts surveys, car clinics and focus groups for automobile manufacturers. |
| Balaban_Market_Research_Consulting,_LLC Advising on branding, advertising, pricing, and market segmentation. Includes information for the healthcare and pharmaceutical industries, as well as testimonials. |
| Barbara_Perry_Associates Offers consulting services in fields of cultural anthropology, consumer research and team learning. Company profile and contacts. |
| Bardsley_&_Neidhart_Market_Research Provides quantitative and qualitative market research. |
| B2B_International A market research agency specialising in business to business marketing research. |
| Beacon_Technologies,_Ltd_ Permission-based IVR-interactive customer surveys and customer satisfaction research. |
| Blarry_House_Research A marketing research company which specializes in the organization of focus groups on a nationwide basis. |
| British_Balkan_Social_Surveys_-_Gallup_International Source of information about public opinion in the Balkan countries. |
| Bureau_West Consortium of market research professionals providing focus groups, one-on-one interviews, on-site observation and CRM data analysis. |
| Burke,_Inc_ International research and consulting helps manufacturing and service companies understand and accurately predict marketplace behavior. |
| Business_Vision_Market_Research Customer satisfaction and customer development research service. |
| C_R_Market_Surveys Ethnic market research services: Hispanic, African American and general market. Qualitative and quantitative research services. |
| Cahners_In-Stat_Group Provides high-tech market research, analysis, and perspective covering the full market spectrum from vendor to end user. Over 300 reports in 30 technology areas are published annually. |
| Catalina_Marketing A full service marketing research and consulting firm. |
| Channel_Marketing_Corporation Consulting and market research firm with expertise in consumer sales and marketing. Assists with channel strategies, customer and market segmentation, store shopping and brand awareness studies, and |
| Cid_Gallup Offers market research, survey research, public opinion polls, telephone interview, focus group and other market analysis tools throughout Latin America. [English/Spanish] |
| Claritas_Connect Customer targeting and market analysis. Demographic and business data and reports. Free demographic data with a "try-it" feature. |
| Claritas_Europe Advanced marketing services and consumer lifestyle database. |
| Clickin_Research Provides benchmarking surveys, custom research, panels, and effectiveness studies and analysis. |
| Cline_and_Davies_Research_Alliance Marketing, advertising, financial, and forensic economic research and analysis. Public speaking and expert witness services. |
| Coalesce_Market_Research_Services Scientific consulting firm offering market research and technical telemarkting services |
| Cobbey_&_Associates Focus groups, surveys, usability testing, executive interviewing, and web-based surveys and research for business and consumer markets. |
| Compton_Consultants Market research and business development studies on advancing sensor technologies. Assists researchers, industry and government with funding, business plans and explotation activities. All variables a |
| Compustat_Consultants_Inc_ Survey research company providing services to clients in business, education, and government including bubble scanning, web and telephone surveys, and data collection. |
| Consumer_Contact,_Ltd Conducting quantitative consumer and business surveys across the United States and Canada. |
| Consumer_Insights,_Inc_ Full service market research firm specializing in new product development, positioning research, assessment of marketing efforts. |
| Consumer_Professional_Research,_Inc_ Offering a wide range of market research services for both consumer and business-to-business markets. |
| Context-Based_Research_Group A qualitative market research, branding and human centered product design consulting firm. |
| Corporate_Research_Associates_Inc_ A Canadian market intelligence and public opinion research company, dedicated to providing clients with high quality research and strategic direction. |
| CorporateSurvey Utilizes latest survey methodology and internet technology to offer cost-effective organizational surveys administered in real-time on the internet. |
| Creative_Focus,_Inc_ An Atlanta based marketing research company. |
| Cross-Tab Research analytics, survey design, panel management, computer-assisted telephone interviews and field work. |
| Custom_Data_Services,_Inc_ Satisfaction survey, opinion survey, strategy building, design and layout, distribution, reporting and analysis. |
| Dakota_World_Wide_Corporation Market research specialists in market analysis, site location , consumer research, sales projections, telephone and online surveys for the grocery and other retail industries. |
| DataStar,_Inc Provider of survey management and data processing services to researchers worldwide, specializing in administration of Internet-based surveys. |
| Decision_Analyst,_Inc_ Specializing in product testing, concept testing, advertising research, site selection and strategy research. |
| Department_13_Designs Providing complete market research and analysis, competitive intelligence, and marketing consultation services to the business world. |
| DePaulo_Research_Consulting An independent marketing research consultant who conducts qualitative and quantitative studies. |
| DeskResearch_Nederland Focuses on information research by tracing and selecting existing information (desk research) and information brokerage in the areas of Internet, IT, media, cable and telecommunications and fast movin |
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McGraw-Hill to publish THE CUSTOMER RULES,
Britt Beemer’s Insights on Marketing Excellence
McGraw-Hill, one of the world's foremost business information companies, will add THE CUSTOMER RULES, a new book by C. Britt Beemer, CEO of America's Research Group (ARG) and best-selling author, Robert L. Shook, to its comprehensive portfolio of business books that are essential reading for today's executives. Based on extensive marketing research conducted by ARG and interviews with senior managers of leading companies, the book reveals the mindset of today's customers and what companies must do to meet their needs. THE CUSTOMER RULES will be released in September 2008.
"It’s the customer who determines the ultimate success of a company," say the authors. They go on to demonstrate through examples of successful companies that "all marketing decisions must be focused on serving the customer."
The authors conducted extensive interviews with senior managers at leading companies such as: Johnson & Johnson, Four Seasons, Edward Jones, Lexus, Harrah's, Cabela's, Chubb, NetJets, Pulte Homes, RE/MAX and Mary Kay. All of these companies are marketing-driven organizations where taking care of customers is not idle lip service—it is an attitude deeply embedded in the corporate culture. The individuals interviewed are cited throughout the book.
During difficult periods such as today’s economy is experiencing, many companies cut back on customer services. "This is the wrong approach," Beemer insists, "You don’t increase market share by reducing your overhead."
In Chapter 1, Everyone’s Job, of THE CUSTOMER RULES, it is explained that every job description must articulate how one’s job relates to the customer. Here, during extensive ARG interviews, employees were asked such questions as: "Has your supervisor ever talked about how your job serves the customer?" "Describe how you think your work relates to the customer." "How often (if ever) do you interface with customers?" One ARG study revealed that only 21% of all American employees are able to recite their company's mission statement.
The mission of truly great marketing organizations: win lifetime customers. For instance, Chapter 5, The Total Customer Experience, Before, During, and After the Sale, underscores how these companies anticipate the needs of the customer prior to a first contact, and they treat him royally during and after the sale. Chapter 10, Different Tiers of Customers discusses how the consumer is not the only customer; others include franchisees, dealers, etc. And in Chapter 13, The Value of a Customer, the authors assess repeat business and the worth of a lifetime customer.
In today's highly competitive marketplace, THE CUSTOMER RULES provides new insight that will make for must-reading throughout corporate America.
This is Beemer and Shook's third collaboration, following "It Takes a Prophet to Make a Profit" and "Predatory Marketing."
McGraw-Hill Companies is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets.
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