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if(document.getElementById("redir1").checked == true){ document.cookie=c_name+ "=" +escape(srch); document.getElementById("search-block-form").action="/imgsearch_redirect"; } if(srch != ''){ document.getElementById("search-block-form").submit(); }} October 11, 2008 Home | Log In | Help | Contact Us Articles Image Vault RETAIL CHANNELS: SupermarketsMassDrugC-StoresHardwareClubElectronicsOffice SupplySpecialty Username: * Password: * Request new password Search ArticlesImage VaultP-O-P Buyers Guide Browse HomeRetail HandbookMarketing ToolboxBrand CenterResearch LibraryLecture HallShopper Marketing GlossaryJob MartIndustry CalendarIndustry Links Feature About the Institute About UsMember Benefits/TermsJoinRequest a TourContact Us Institute Resources PublicationsIn-Store Marketing ExpoIn-Store Marketing SummitI-Seminar SeriesStratConn MeetingsP-O-P Buyers Guide Institute Benefactors     Institute Field Reports Meijer Packs October CalendarOct. 10 - Meijer is multi-tasking this October with seasonal promotions for frozen food, breast cancer awareness and Halloween. Batman Snacks at Circle KOct. 10 - Circle K added intrigue to its standard combo meal offer this summer by leveraging the popularity of Warner Bros. theatrical release The Dark Knight. OfficeMax Adds StyleLongs Tees Off with Savings EventKohl's Adds Fila to the LineupFSI Report: Oct. 5, 2008More Field Reports In-Store Marketing Expo News Retailers Take the Stage at ExpoA quick guide to retailer presentations and other events scheduled for the In-Store Marketing Expo in Las Vegas.Walmart to Host Vendor Symposium at ExpoMicrosoft Readies FutureVision Gallery DemosIn-Store Marketing Expo ExpandsExpo Registration Director's Note Hey, Get Your Own 'Purchase Decision' LevelThe fact that "70% of brand purchase decisions are made within the store" is the most misunderstood historical fact since Columbus "discovered' America.
That comparison, of course, is pure hyperbole -- which is fitting, because the statistic in question has been greatly exaggerated for more than a decade.
Since the figure emerged from POPAI's Consumer Buying Habits Study in 1995, it has been cited so often that it became hackneyed -- often misused because it wasn't properly understood. Along the way, a valid, informative piece of research that primarily focused on supermarket shoppers undertaking stock-up trips was appropriated for every channel, every product category, every shopping occasion. ...More Features & Special Reports Seasonal Report: Back-to-School 2008Hannah Montana and other teen-friendly entertainment properties took center stage during the 2008 back-to-school season, as retailers in multiple channels sought to add a hip veneer to otherwise standard promotions targeting students and their parents.Cross-Merchandising Report: Working Side-by-SideMore brands and retailers are using cross-merchandising to compete in the increasingly consumer-driven retail landscape.Store Checks: Kmart's 'Marketplace' FormatCategory Report: Consumer Electronics Recent Research Library Additions Shopping Decisions Made In-StoreMore than two-thirds of packaged goods shoppers make purchase decisions within the store, where they are influenced by a variety of marketing vehicles, according to research conducted by OgilvyAction. BIGresearch Executive Briefing: September 2008September 2008 results from BIGresearch's Consumer Intentions & Actions Survey Winning Shoppers in Turbulent TimesFTC Report on Marketing to KidsMore Research Articles Recent Marketing Toolbox Additions Shopper Marketing GlossaryA glossary of shopper marketing terms with links to relevant images and articles.Going Green: Business Practices & StrategiesA special P-O-P Times and P-O-P Design supplement on sustainable business practices Trade Show Overview: In-Store Media & TechnologyPackaging's Universal Color: GreenPackage Joins The ClubMore Marketing Toolbox Articles Recent Lecture Hall Additions Digital Signage Solutions for the Advanced Marketer (Audio Included)Mark Zwicker of St. Joseph Content discusses what he calls "the framework of excellence" for new digital signage projects in this presentation from the 2008 In-Store Marketing Summit. The Business and Benefits of Partnerships (Audio Included)GMR Marketing's Dave Rosenberg delves into the substantial benefits strategic partnerships offer brands, as well as the snafu of marketing challenges that must be unraveled to pull them off successfully.Building Brands at Retail: The Hershey Experience (Audio Included)Fresh & Easy: Day One to Doors Open (Audio Included)More Lecture Hall Presentations Loading...@import url("http://www.google.com/uds/css/gsearch.css");window._uds_nbw_donotrepair = true;@import url("/sites/all/themes/hoyt/css/gsnewsbar.css");function LoadNewsBar() {var newsBar;var options = {largeResultSet : false,title : "Google News",horizontal : false,resultStyle : GSnewsBar.RESULT_STYLE_COMPRESSED,linkTarget : GSearch.LINK_TARGET_BLANK,largeResultSet : true, autoExecuteList : { executeList : ["In-Store Marketing","Point-of-Purchase Advertising","Shopper Marketing","Retail Marketing","Product Packaging","In-Store Media"] }}newsBar = new GSnewsBar(document.getElementById("newsBar-bar"), options);}// arrange for this function to be called during body.onload// event processingGSearch.setOnLoadCallback(LoadNewsBar); Recent Display Uploads Sweetbay Tropical Fruit Cart Sweetbay Tomatoes Cart More Displays & Signs Institute UpdateWalmart to Host Vendor Symposium at ExpoWalmart is hosting one of four new symposia at the In-Store Marketing Expo in Las Vegas.Microsoft Readies FutureVision Gallery DemosCall for In-Store Marketing Summit SpeakersIn-Store Marketing Expo ExpandsMore Institute News Institute I-Seminar Series 2008's Greatest Hits & Some Predictions for 2009Bill Schober, Editorial Director for the In-Store Marketing Institute, will review the year's best and worst of in-store marketing. P.R.I.S.M. Project NewsAnalyzing Preliminary P.R.I.S.M. DataA two-part presentation outlining preliminary data from the Pioneering Research for an In-Store Metric (P.R.I.S.M.) project.P&G's Lafley: 'P.R.I.S.M. Will Transform'P.R.I.S.M.'s Promise Approaching RealityMore P.R.I.S.M. Articles Copyright © 2008 All Rights Reserved | Terms of Service | Privacy Policy _uacct = "UA-168966-1"; urchinTracker();  |
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