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Database PR/News Links SITE INFORMATION O'Dwyer's Staff Advertising info Webmaster: John O'Dwyer, john@odwyerpr.com odwyerpr.com Blog: FREE TRIAL ACCESS: Sample original news and commentary you can't find anywhere else on the web. E-mail john@odwyerpr.com  SPECIAL OFFER: Purchase O'Dwyer's 2008 Directory of PR Firms for $175 and you'll receive a FREE year's access to the subscriber area of odwyerpr.com. E-mail john@odwyerpr.com *Get O'Dwyer's in your in-box every Thursday afternoon:   • 'End is Near' Media Coverage Feeds Nation's High Anxiety Tue., Oct. 7 — Kevin McCauley • Bush Gets 'Illuminated' in Texas as Global Markets Tank Mon., Oct. 6 — Kevin McCauley • Good luck, Sarah; You were a Breath of Fresh Air Fri., Oct. 3 — Kevin McCauley • Sarah Steps into the Spotlight, but Joe Steals the Show; Who is Lurking in the High Grass? Thu., Oct. 2 — Kevin McCauley  • Communication Breakdown – Where the Bailout PR Went Wrong Wed., Oct. 1 — Greg Hazley • Wire Service Study Stirs Debate on Releases Tue., Sept. 30 — Greg Hazley • Your Product Does What, Exactly? Fri., Sept. 26 — Greg Hazley • Crisis Pointers from the PR Blogosphere Tue., Sept. 16 — Greg Hazley  • Stipulations for My Share in the $700B Wall Street Bailout Fri., Sept. 26 — Jon Gingerich News & Commentary: Subscription required >>  News tips: kevin@odwyerpr.com AOL IM: kmccau2590  Commentary & Op-Ed Public Relations: PR Blunders That Cost McCain  By Fraser P. SeitelGranted, much can happen in a month. But if the election were held today, here are five PR blunders that cost McCain the Presidency.Mon., Oct. 6 Public Relations: PR industry Needs Definition of 'Truth'  By Jack O’DwyerWhat is truth and how is it arrived at are questions that are on the front burner these days since Presidential candidates are charging each other with lies. PR definitely has a role in answering such questions.Mon., Oct. 6 Pitch op-ed pieces to: kevin@odwyerpr.com Commentary archive >> WPP Wins TNSTaylor Nelson Sofres has agreed to be acquired by WPP Group for nearly $2B, ending a three-month battle for the research firm.Tue., Oct. 7 Ogilvy Wins Sunpower Ogilvy takes up global PR duties for Sunpower, the top solar cell maker in the U.S., after a review. Mon., Oct. 6 Kekst Owed $400K by Lehman Kekst & Co. is owed $400K by the bankrupt investment bank Lehman Bros. Fri., Oct. 3   Cohn & Wolfe Makes Panasonic 'Legit' Cohn & Wolfe is helping Matsushita Electric Industrial Co. rebrand itself as Panasonic Corp. Wed., Oct. 1 Abernathy, Stanton Guide Neuberger 'Rescue' Abernathy MacGregor, Stanton Crenshaw guide Neuberger Berman ‘rescue’ from Lehman Brothers. Tue., Sept. 30 Irish Eyes Smile on Sorrell WPP Group CEO Martin Sorrell is relocating headquarters of the U.K.'s biggest ad/PR conglom from London to Ireland. Mon., Sept. 29 Attention bloggers: Links to odwyerpr.com stories can easily be set up to be viewed outside of our subscription firewall. Send requests to greg@odwyerpr.com. 2007 Worldwide Fees of Independent PR Firms: [listing] -- Listing for each firm in O'Dwyer's Public Relations firms database Firm 2007 Net Fees Empl. % Fee Change From 2006 1. Edelman [listing] $395,494,858 2,860 +22.2 2. Waggener Edstrom [listing] 106,507,000 801 +11.1 3. APCO Worldwide [listing] 97,500,000 549 +19.0 4. Ruder Fin Group [listing] 93,549,000 590 -5.8 5. Text 100 Int'l. [listing] 60,000,000 550 +12.4 6. Qorvis Comms. [listing] 30,497,000 86 +27.6 7. Schwartz Comms. [listing] 30,486,822 210 +13.5 8. ICR [listing] 24,645,933 95 +40.0 9. Dan Klores Comms. [listing] 21,700,000 131 +6.0 10. Regan Comms. [listing] 21,014,000 74 +14.0 Complete rankings table of 190 firms >> Shop for PR Services & Products in 54 categories: Associations/Clubs Broadcast Monitoring Camera Ready Releases Celebrities Clipping Services Crisis Management Editorial Distribution Electronic Newsfeeds Executive Search Info. Distribution Mailing Services Measurement & Eval. Media Lists Media Training Newswires Online Info./Databases Press Release Distribution Public Svc. Announcements Radio Research Satellite Media Tours Speakers Service TV Production Video And more... Complete Index >> O'Dwyer's PR Report Monthly Magazine:  O'Dwyer's October magazine PR firms wrestle with ‘old’ FDA rules The Food and Drug Administration’s jurisdiction over marketing and promotion of pharmaceuticals and medical devices is a continuing source of uncertainty and apprehension for PR professionals, especially over the last few years with the rise of the Internet. Firm Profiles (PDFs): Healthcare PR -- Oct. Beauty & Fashion PR -- Sep. Financial PR/IR -- Aug. Prof. Svcs. PR -- Aug. Travel PR -- Jul. Int'l PR -- Jun. Research Firms -- Jun. Independent PR Firms -- May Broadcast PR -- Apr. Food & Beverage PR -- Mar. Environmental PR/PA -- Feb. Entertain./Sports PR -- Dec. Technology PR -- Nov. The FDA continues to base its enforcement and oversight on rules rooted in ’60s-era regulations causing confusion over how such guidelines apply to new media like blogs and chat rooms. The cloud of uncertainty has slowed down and even scuttled campaigns out of fear of warnings or fines from federal regulators in recent years. At least two large agencies — Weber Shandwick and Porter Novelli — have contracted with a third-party company to train staffers in the arcane, yet increasingly necessary ways of healthcare communications compliance as marketers tread carefully in an era of multimillion-dollar fines and product liability that stretches deep into the third-party realm of cyberspace. [full story] Next Issue: Technology PR firms profiled in November. Contact Jon Gingerich for instructions on submitting your profile. [O'Dwyer's PR Report editorial calendar]  Job Seekers & Employers: View Jobs Access the newest jobs available. View Resumes Pay for the ones that interest you. Post an Anonymous Resume Your ticket to great job offers. Post a Job Reach the most qualified candidates. Create Job Seeker Account Find jobs and manage your resume. Create Employer Account Set up your online recruiting account. Access your Job Seeker Account Log into your account. Pricing for Web Job Posting $250 for 30 days; $350 for 60. Recent Job Postings Location Posted PR Manager, Wadsworth Atheneum Museum of Art Hartford, CT 10/01 Tenure Track Post in PR, Calif. State Univ., Sacramento Sacramento, CA 10/01 Director of PR for H&SS, Carnegie Mellon Univ. Pittsburgh, PA 9/30 Community Rels. and PR Mgr., Univ. of Northern Iowa Cedar Falls, IA 9/30 Assist. Professor - PR, Appalachian State Univ. Boone, NC 9/30 Temp PR & Marketing Specialist, Univ. of Virginia Charlottesville, VA 9/30 PR Marketing Manager, Peter Lik USA Las Vegas, NV 9/29 PR Specialist - Social Media, Boost Mobile Irvine, CA 9/26 PR Manager - ANZ, Cisco Sydney, Australia 9/26 PR Director, Merchandise Mart Properties Chicago, IL 9/25 Senior PR Manager, SanDisk Milpitas, CA 9/25 Asst. Director of PR/Mag. Manag Editor, Loyola College Baltimore, MD 9/24 Organizational Com, New Media, Comm. Studies, PR, Univ. of Texas at San Antonio San Antonio, TX 9/24        INSTANTPoll: 
Rate the White House's PR response to the financial crisis:
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